Toronto-based Eatertainment Special Events & Catering hosted its annual summer party on July 25 at its headquarters. The event had a D.I.Y. ice cream and cereal bar with cereal dispensers that offered Golden Grahams, Lucky Charms, Fruit Loops, and more.
The third edition of Panorama music and art festival took place July 27 to 29 at Randall’s Island Park in New York. American Express returned with its two-story cardmember club and hospitality space, which was produced by Momentum Worldwide. The island-theme space, which was inspired by the festival venue, had an installation of fabricated palm trees with streamers in multiple colors. Guests were invited to write their advice for living a happy life on the streamers.
American Express provided a fresh take on water refill stations, with three that resembled outdoor showers. The space also featured a custom mural with colorful, cartoon illustrations depicting New York.Â
Destinations International, an annual convention for destination marketing and management professionals, took place July 10 to 13 at the Anaheim Convention Center. For the first time, attendees were invited to bring their families to the convention, which included family-friendly community-service opportunities. Families ended up creating more than 100 stuffed animal kits designed to lift the spirits of local children in need. Each kit included a hand-stuffed animal with a custom-designed T-shirt, a handwritten note, and a "birth certificate" that kids could fill out.
To celebrate National Farmers Market Week and promote its new One Skillet Meal packets, food brand Knorr will make fresh produce deliveries in Manhattan from August 5 to 9. The brand has partnered with social media-driven delivery app Fooji to make deliveries to guests who tweet the #KnorrToMyDoor hashtag to the brand’s Twitter account. Brand ambassadors will arrive on a custom farmers market bike, offering one meal packet and locally grown produce in a branded tote bag. The mobile activation was designed by Edible.
The inaugural Rosé Day L.A. was held on June 9 at Saddlerock Ranch in Malibu, California. Headlined by Moët & Chandon, the Instagram-friendly daylong picnic was designed and produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret.
Iron Chef Marc Forgione selected gourmet food trucks for the day, and DJs including Zen Freeman and Caroline D’Amore entertained the crowd from a booth constructed of on-theme pink crates.
