The annual Comic-Con International took place July 19 to 22 at the San Diego Convention Center. To promote its dark comedy The Good Place, NBC recreated the show’s neighborhood in one of the network's biggest Comic-Con activations ever. The bright, colorful space evoked the show with pun-filled restaurant names, a giant shrimp carousel, and fun photo ops. NBC partnered with No Kid Hungry to donate 50 percent of sales of specific menu items.