The annual Comic-Con International took place July 19 to 22 at the San Diego Convention Center. To promote its dark comedy The Good Place, NBC recreated the show’s neighborhood in one of the network's biggest Comic-Con activations ever. The bright, colorful space evoked the show with pun-filled restaurant names, a giant shrimp carousel, and fun photo ops. NBC partnered with No Kid Hungry to donate 50 percent of sales of specific menu items.
Pepsi celebrated its summer music campaign with a concert headlined by the Chainsmokers on July 24 at the Hollywood Palladium in Los Angeles. The event featured a photo op installation of Pepsi cans that were arranged in the shape of a giant pair of headphones. The installation was produced by Live Nation.Â
The third edition of Panorama music and art festival took place July 27 to 29 at Randall’s Island Park in New York. American Express returned with its two-story cardmember club and hospitality space, which was produced by Momentum Worldwide. The island-theme space, which was inspired by the festival venue, had an installation of fabricated palm trees with streamers in multiple colors. Guests were invited to write their advice for living a happy life on the streamers.
