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Chandon celebrated the launch of its limited-edition American Summer bottles with a party on June 25 at the High Line in New York. The event offered activities for guests including a game of ring toss that incorporated the bottles.

One of the party's notable design elements was a step-and-repeat in the form of a lush green installation that showcased the limited-edition bottles.

Maison Lancôme Paris launched its latest products with a June 14 event at the Academy Mansion in New York. The HL Group's event team spray-painted roses to represent the more than 20 shades of the brand’s foundation.

Some of the actual ingredients found in the products, such as goji berries, were weaved into the displays.

Caviar chilling on ice sculptures with frozen roses highlighted Lancôme’s high-end, luxe skin products.

Svedka launched its new cucumber-lime flavor with an event on June 14 at a Hancock Park estate in Los Angeles. Mini golf stations included backdrops that resembled giant Svedka cocktails.

A custom juice cart featured the event's hashtag and color scheme.

Olympic Day DC took place June 24 at CityCenterDC in Washington, D.C. Celebrating the upcoming Summer Olympics, the event had customized decorations that included an Olympic torch designed by Hargrove Inc.

The 10th annual Luminato Festival kicked off its 17-day residency at Toronto's Hearn Generating Station on June 9 with back-to-back fund-raisers. Inspired by a "Today is the Future" theme, the event featured a futuristic bar that offered guests the chance to inhale flavored oxygen.

A neon-lit industrial staircase took guests to the Jackman Gallery on the second floor of the Hearn Generating Station. The gallery was newly opened to the public for this year's festival.

Two Oceans Wine hosted a relaunch party at Polson Pier's Solarium in Toronto on June 18. Organized by Your Brand Integrated Marketing Communications, the event had a bar with a 30-foot moving projection that showcased moving water and the wine brand's logo.

The event included its signature Ferris wheel as well as an enormous checkered dance floor.

Tequila Don Julio poured specialty drinks from inside an Airstream.

Jeremy Scott’s Moschino party, produced by XA, had a colorful, kitschy, larger-than-life Candy Crush theme this year. Guests slid into a ball pit that was made of lucite and lit from the bottom in neon. 

The venue’s central lagoon featured a custom marquee surrounded on all sides by large-scale candies that appeared to float above. 

An oversize Absolut Lite-Brite-style installation allowed guests to interact by placing pieces into different slots to create their own patterns and art. The green palette was a nod to Absolut’s lime flavor.

A gondola emblazoned with both the brand's name and the event's hashtag provided boat rides for guests around a lake.

A tent provided shade and comfortable seating for guests on the sprawling property.

Guests could scoop up chokers or anklets that were personalized on the spot with their names.

At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.

Decor in a graphic pinwheel-like motif surrounded the stage.

Cotton candy topped champagne cocktails during the Council of Fashion Designers of America brunch as part of the PopSugar Cabana Club at the Colony Palms Hotel, produced by AgenC.

PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.

Sugarfina created a D.I.Y. candy bar cart decked with succulents, hanging terrariums, and palm fronds.

Branded cornhole games decked the lawn at the PopSugar event.

A cart served up cotton candy for guests at the PopSugar cabana club.

Guests could pick up Lucky Brand bandanas, embroidered on the spot with their names or initials.

A tent activation for sponsor HomeAway was meant to evoke the comfy, residential feel of the rental booking site's properties at the Lucky Lounge, produced by BMF Media.

A hedge topiary behind the pool provided a graphic nod to Lucky Brand.

An elaborate setup of 11 cameras simultaneously captured guests' poses for a surreal, frozen-in-time-like photo result.

At the Katy Perry Footwear Easter Sunday Recovery Brunch, produced by the H.Wood Group, a graphic doughnut wall nodded to the pastel colors of the holiday. 

Eggs hung from trees, apropos of the event that fell on the Easter holiday.

At the Ciroc Summer Take Over at the Hard Rock Hotel, decor included bottles displayed next to vintage objects, vinyl records, and florals.

At Pandora’s fourth annual Indio Invasion, staffers' shirts and drink cups matched the bold graphic logo repeated throughout the event.

TopShop and TopMan's The Escape took over the boutique property Korakia Pensione, where a tented seating group and shade structure had a bohemian feel.

Flower crowns, as well as a glitter makeup installation, capitalized on the now-famous festival style.

At the first Coachella party created specifically to be a family-friendly environment, the members group Fashion Mamas hosted a pool party where Base Coat Nail Salon offered pedicures using colors from a special collaboration.

Label Motel launched the DEW Label Series with a weekendlong motel takeover where an all-white stage seemed to echo the bold, mid-century architecture of Palm Springs.

Cannabis tech and media company Weedmaps hosted a weekendlong event that included eye-catching geodesic domes and a greenhouse. Tony Schubert of Event Eleven designed and produced the event.

In a sign of the times of relaxed legislation, the event gave guests a chance to sample different strains of cannabis from leading brands.

The late-night Neon Carnival returned to a regional airport in Thermal, California, on April 15 for the eighth consecutive year. Conceived by event producer Brent Bolthouse, the carnival brought new games and amusement-park rides. Tinder paired guests with a match for a bumper-car ride.

At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.

At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.

At the entrance to PopSugar's Cabana Club, palm fronds and on-trend neon decorated an entry area where guests posed for photos.

At Lucky Lounge Presents: Desert Jam at the Ingleside Inn in Palm Springs, produced by BMF Media, an eye-catching three-dimensional press wall included such all-American items as a flag and denim—placed in front of the mountain and palm tree natural backdrop.

Jeremy Scott’s Moschino party, produced by XA, took on a Candy Crush theme this year, where a vibrant candy truck provided a popular backdrop for photos.

At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.

Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's "Mirage" art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.

At Pandora’s fourth annual Indio Invasion, a three-dimensional press wall included graphic logos and shelving bearing desert-appropriate succulents.

At the first Coachella party created as a family-friendly environment, the members group Fashion Mamas hosted a pool party where a balloon centerpiece behind the pool served as a photo backdrop.

Similar to last year’s inaugural edition, the festival’s main stage broadcast a variety of imagery on three massive screens throughout the weekend. In between performances, the stage adhered to its New York theme with images of the city. 

One of the most visual performances of the weekend came from psychedelic rock band Tame Impala, whose set featured a multicolor laser show. 

Along with two performance stages and a DJ dome, the festival provided attendees with a daylong, misted, open-air dance party that had continuous DJ sets. At night, hanging LED lights above the checkered dance floor turned different colors. 

Sponsored by HP and curated by Meta.is, the Lab showcased new digital art exhibits including “Future Portrait,” a motion-capture art installation that welcomed attendees into the experience. Created by Brooklyn-based creative studio Prism, the exhibit translated a participants movement into animation using HP technology. 

A photo booth at the beginning of the experience allowed attendees to take holographic-inspired shots in a box created with mirrors and neon lights that changed colors. 

SoftLab, a New York-based design studio, created “Volume,” an interactive cube of responsive mirrors that redirected light and sound as a volume that reflected the excitement of attendees surrounding the cube. 

HP and Intel featured a room with a number of connected pods where attendees could play virtual-reality games. 

“Dream Machine” by Emilie Baltz invited people to play olfactory organs for a performance that combined smell with sound, light, and touch. 

“Boolean Planet,” an interactive installation created by Future Wife with music by Max Cooper, invited attendees to play with a giant inflatable sphere. By touching the outside of the sphere, people could create sound and moving visuals.

“Heartfelt,” a participatory installation created by artist and designer Ekene Ijeoma, invited participants to use their bodies as conductors by touching various poles. When each pole was touched, the installation created a heart with lights. 

The Lab’s 90-foot dome held more than 200 festivalgoers at a time to experience a 360-degree show called “The Ark.” The show, which depicted a mythic journey of intergalactic survival in the search for a new home, was created by Brooklyn-based content design and experiential production company Dirt Empire. 

For its second year, American Express showcased its two-story experiential space, which included New York- and music-theme stations on the first floor for all festival attendees, as well as a branded viewing area and lounge on the second floor for card members, influencers, and media. The activation, which was produced by Momentum Worldwide, included a photo backdrop of hanging microphone replicas and the experience hashtag in blue. 

Another photo op offered a branded replica of a New York subway car.

A Plinko-inspired game, which mimicked a subway map, gave attendees a chance to win prizes. 

A third photo op involved a swing set that was designed to look like the Brooklyn Bridge.

The activation’s music- and city-inspired design incorporated water refill stations that were created to look like fire hydrants. 

The animated interactive Mic Drop station invited attendees to dance and pose based on changing animations. 

As domes were once again a big theme at this year’s festival, sponsor HP activated its own blue dome in the middle of the festival grounds. 

Inside the dome, guests were invited to participate in a number of immersive art activities. These included designing and printing custom scarfs using on the HP Pavilion X360 using Windows Ink, taking 120-degree light painting photos designed by artist Eric Park, dancing to manipulate virtual reality by artist Android Jones, and creating kaleidoscope patterns that were reflected in laser light shows on the dome. 

Momentum Worldwide also produced a Hendrick’s Gin activation that offered attendees gin cocktails and a photo booth that reflected the brand’s theatrical circus-inspired style, inviting festivalgoers to pose on a motorcycle in front of a backdrop of greenery and roses. 

Returning sponsor Macy’s hosted a pool party-inspired activation, which include a blue ball pit that resembled a pool and colorful pool floats. The activation was produced by Macy's and LeadDog Marketing Group.

A branded wall displayed a curated "Press Play: Festival Fashion" product collection, while a lifeguard chair served as a seating option for attendees. 

Whiskey brand Glenfiddich hosted a sensory experience in a dome that invited guests to sample unique cocktails, learn about how whiskey colors influence taste, and discover how whiskey texture influences smell. 

Barefoot Wine celebrated the popular summer wine rosé with a branded mini lounge, a bar that served drinks include “frosé,” and viewing deck. 

Antioxidant-infused beverage brand Bai returned as a festival sponsor, hosting a V.I.P. lounge that included a photo booth depicting a variety of fruit in the brand's black-and-white color scheme. Patrick J Clayton Productions designed the lounge, and Jordana Schrager created personalized polaroids for attendees. 

The lounge also invited guests to charge their phones at a branded phone-charging locker.

Beauty brand Sephora returned with its massive tent that featured a variety of stations, including beauty and braid bars and a mask lounge. Illuminated neon silhouettes added to the festival atmosphere. The experience was designed in-house. 

A giant, branded black marker board invited guests to write what beauty meant to them by filling in the blanks.

Mosaic produced Bud Light’s activation, which featured a shaded, branded lounge and a bar.

The “Gathering Tree,” which was designed using the brand’s blue and white colors, invited attendees to play a game with paper fortune tellers for a chance to win festival wearables and swag. Fortunes were placed in jars that were strung from the structure.