Lollapalooza

The festival featured colorful backdrops for photo ops throughout the grounds. 

On the first floor, staffers customized denim pouches with Chicago-centric sayings that changed every day. Festivalgoers formed a line outside the activation to get screen-printed bags.

Behind the BMI stage, festivalgoers could add their mark to a mural with a little help from Art of Everyone. The organization used an "artist conductor" to verbally guide guests through painting or drawing using a laser pointer. 

The beverage brand also offered fruity popsicles and samples of its Antioxidant Infusion Drinks. 

At the N.B.A.'s on-site shop, guests could pick up customized Bulls jerseys.

The Austin-based vodka brand hosted the Love, Tito's experience to showcase the efforts of its charitable initiative. Highlighting Chicago-based charity Bunker Labs, the activation taught guests about the local nonprofit; it also served as a digital time capsule that invited guests to make a video pledge to initiate positive change in the world. The videos will be emailed to festivalgoers a year later. 

Guests could also play Plinko for the chance to win festival swag. Above the game board, information about Bunker Labs was displayed. 

The brand also had a V.I.P. lounge replete with a lush, leafy bar serving up specialty Bloody Marys. As another part of its Lollapalooza presence, Tito's hosted a contest in which participants could tweet at the brand for a chance to have Bloody Mary ingredients delivered to their doorsteps.

Toyota offered V.I.P.-style perks such as complimentary hairstyling.

At the "Corolla Scoop of Love" station, guests could pick up a welcome cold treat. 

Guests could top their ice cream with sprinkles and other fixings found at stations surrounding display vehicles.