The New Balance shoe line was displayed throughout, including in the video store area—the black tape from an oversize VHS tape was used to hold the product. Signage played off the old "Be Kind, Rewind" slogan, instead saying "Be Kind, Rewind to the '90s"—the name of the pop-up.
Bacardi celebrated the first day of summer with its Sound of Rum kick-off event with Major Laser, which celebrated the music of the Caribbean islands and featured rum cocktails and on-theme installations by local artists. The event, which was produced by Mosaic, displayed a fresh fruit stand with Bacardi branding, inspired by Caribbean street markets. The event took place at Hubbard’s Cave in Chicago.
To celebrate National Farmers Market Week and promote its new One Skillet Meal packets, food brand Knorr will make fresh produce deliveries in Manhattan from August 5 to 9. The brand has partnered with social media-driven delivery app Fooji to make deliveries to guests who tweet the #KnorrToMyDoor hashtag to the brand’s Twitter account. Brand ambassadors will arrive on a custom farmers market bike, offering one meal packet and locally grown produce in a branded tote bag. The mobile activation was designed by Edible.
For the launch of its Bounce Liquid Whip Long Wear Foundation, Beautyblender, which is known for its hot pink makeup sponges, held its first pop-up July 25 and 26 in downtown Manhattan. The raw space was transformed by HL Group’s event team with nods to the classic New York City bodega, including fridge cases that served as product display areas, branded grocery items like water bottles and paper towels, and hot pink milk crates.
