New Balance's Iconic 574 Texas Barbecue
The footwear company put together a tasteful poolside barbecue party at the South Congress Hotel. The color direction came from the 574 sneaker, which meant grays everywhere, from charcoal-based cocktails to tacos wrapped in newspaper print to gray linens on seats. The event was produced by Crush & Lovely, with the hotel providing the all-gray catering.
Photo: Bonica Ayala
New Balance's Iconic 574 Texas Barbecue
Contrasting linens and textures, along with black accents, kept the gray color scheme from being repetitive.
Photo: Bonica Ayala
A focal point at the Tiffany & Co. global fragrance launch, produced by creative agency MKG at Highline Stages, was this fragrance bar populated by the scent's three main notes: iris, mandarin orange, and patchouli and musk.
Photo: Jamie McCarthy/Getty Images for Tiffany & Co.
In the lead-up to the evening's special live performance, MKG erected a custom platform stage flanked by a seamless video screen comprising two panels that flashed imagery and teaser stills of the new fragrance.
Photo: Bryan Bedder/Getty Images for Tiffany & Co.
Singer St. Vincent, with whom Tiffany & Co. enlisted to choreograph a video singing "All You Need is Love," entertained the audience with a live rendition of the Beatles hit, as well as her signature songs.
Photo: Bryan Bedder/Getty Images for Tiffany & Co.
Bold, capitalized letters on a contrasting white tiled backdrop let attendees know where they could grab cocktails.
Photo: Kyle Dorosz
