Guests could top their ice cream with sprinkles and other fixings found at stations surrounding display vehicles.
On the first floor, staffers customized denim pouches with Chicago-centric sayings that changed every day. Festivalgoers formed a line outside the activation to get screen-printed bags.
While cans of Bud Light were served throughout the festival grounds, guests could also get cans at a custom vending machine.
On December 9, graffiti artists John “Crash” Matos, Nick Walker, and Bio created a live art installation on a 20-foot billboard at the W South Beach pool, while Swizz Beatz spun tunes during the exclusive card member event.
Guests were able to customize JBL 310 headphone molds at the brand’s two-day pop-up, JBL Soundwave Studio, on December 8 and 9. The most eye-catching creations were placed in the storefront window, located on Lincoln Road in Miami Beach, creating an evolving art installation. The pop-up was produced by Team Epiphany.
Sponsor Delta Air Lines created an immersive installation to introduce its new collaborative research center dubbed the Hangar. Inside the space, 6,000 LED lights simulated a star-filled sky. Attendees could climb throughout the dream-like environment and then submit innovative ideas for Delta to explore.
#4 Technology Industry Event
Google’s largest conference is geared toward software developers. This year, the event drew some 6,000 attendees a day, and millions tuned in virtually. There were also close to 600 “I/O Extended” events, which took place on six continents and included live-streaming sessions and local developer demos. Next: June 2015
