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Thundergong Inspiration

September 5, 2018
Guests tried their hand at decorating a life-size version of the Behr logo, paint-by-number style.
Guests tried their hand at decorating a life-size version of the Behr logo, paint-by-number style.
Photo: Diane Bondareff/AP Images for Behr Paint
A ceiling installation in the pop-up space was comprised of a Blueprint-painted ladder and dangling paintbrushes.
A ceiling installation in the pop-up space was comprised of a Blueprint-painted ladder and dangling paintbrushes.
Photo: Diane Bondareff/AP Images for Behr Paint
For the opening event, guests sipped cocktails made with blue curaçao, in honor of the blue hue.
For the opening event, guests sipped cocktails made with blue curaçao, in honor of the blue hue.
Photo: Diane Bondareff/AP Images for Behr Paint
Instagram-Friendly Takes on Classic Cocktails
Instagram-Friendly Takes on Classic Cocktails

Melissa Hart, head bartender at Dbar at the Four Seasons Hotel Toronto, said festivalgoers should expect to see more classic cocktails—with social-media friendly twists.

"I'm talking about classic gin Gibsons with house-made pickled onions and Old Fashioneds with custom bitter blends or sours made with seasonally infused spirits. This not only gives bartenders the chance to showcase their skills, but the opportunity to highlight aspects of each ingredient and their importance in a well-balanced cocktail," she said. "I have created the cocktail, Rikyu's Harmony, which is an ode to Japan’s culture of contrasts. It is a modern-day interpretation of a whiskey sour—whiskey, lemon juice, syrup, and foam to mimic the egg white mouth-feel. Drinks that are complex in flavor but understandable to the average audience will be what wins the nominations for this 2018 fall season."

Photo: Courtesy of Four Seasons Hotel Toronto
Theatrical Garnishes
Theatrical Garnishes
Joe McCanta, global ambassador for Grey Goose, explained that some of the newest trends in cocktail culture will be featured in the brand's film festival cocktail collection. McCanta will be the on-site mixologist for Grey Goose at film premiere parties at Soho House Toronto.  "One of the key things we see happening around the world is the introduction of more theatricality in garnishes—we drink with our eyes just like we eat with our eyes," said McCanta. "You see this trend beautifully expressed in drinks like Le Premier—a cinematic nod to the classic mojito made with popcorn syrup and garnished with popcorn."
Photo: Grey Goose Canada
Prosecco-Based Cocktails
Prosecco-Based Cocktails

Nishan Nepulongoda, head mixologist at Italian restaurant Sofia, said cocktails incorporating bubbly will be prominent at festival events.

"At Sofia, one of our most popular drinks is our Colombina—a refreshing combination of gin, Aperol, grapefruit ginger honey cordial, lime juice, and prosecco. It is light and crisp, with the familiar bubble of prosecco that our clientele loves," said Nepulongoda. "Prosecco and champagne are a lot more common than we've seen in past years, but I think it remains the ultimate celebratory beverage, which is perfect for our city's festival. Whether celebs are in Toronto for their first time or returning for another year, I think a lot of bubbly-based cocktails will be sipped on at after-parties, on patios, and at V.I.P. dinners. It’s refreshing and fun, and guests can expect to see even more prosecco cocktails this fall."

Photo: Courtesy of Sofia
Caffeinated Cocktails
Caffeinated Cocktails

Heather McDougall, head sommelier and general manager of Montecito Restaurant–one of TIFF's official hospitality partners—has partnered with festival sponsor Nespresso Canada to create two signature cocktails made with coffee, which will be served at film premiere parties.

"Coffee and cocktails? Yes, please," said McDougall. "One of my Nespresso TIFF Signature Cocktails combines Averna Amaro and Madeira to join dark chocolate for a modern twist on a classic pick-me-up."

Photo: Courtesy of Montecito Restaurant
Sustainable Cocktails
Sustainable Cocktails

"This year, I think the biggest push will be sustainability in both food and drink, meaning a larger focus on minimizing waste and using local ingredients," said Simon Ho, head bartender at Spirit of York Distillery, which uses locally-sourced spirits in all its cocktails. "A big way this can be done with a twist is by using seasonal vegetables like beets or pumpkin instead of fruits for fall-flavored cocktails."

The All That Jas cocktail features Spirit of York vodka, Domaine de Canton ginger liqueur, lemon grass, lemon juice, jasmine green tea, and strawberry Szechuan bitters.

Photo: Courtesy of Spirit of York Distillery
Complex Flavor Profiles
Complex Flavor Profiles

The bartending team at the Thompson Toronto hotel noted that partygoers can expect complex flavor profiles and colorfully garnished cocktails. This year, the hotel will serve four cocktails inspired by films screening at the festival. For Steve McQueen's film Widows, the team created the What You Sow cocktail, which pairs ginger and lemon vodka with a shot of Guinness syrup.

Photo: Courtesy of Thompson Toronto
National Park Foundation’s Parktracks Pop-Up
National Park Foundation’s Parktracks Pop-Up

To celebrate the National Park Service’s 102nd birthday on August 25, the National Park Foundation launched an audio experience in Seattle that let people listen to sounds from national parks across the country. The woodsy pop-up space was fabricated by the Taylor Group and consisted of a bark-covered structure, faux grass, and touches of nature. The pop-up was conceptualized by Grey.

Photo: Mat Hayward/Getty Images for Grey Group
SpikedSeltzer L Train Shutdown Promotion
SpikedSeltzer L Train Shutdown Promotion

With New York’s L Train shutting down in 2019, commuters—specifically Brooklynites—will have to find transportation alternatives. To create brand awareness and help commuters prepare for the shutdown, alcoholic seltzer brand SpikedSeltzer held a promotion Tuesday through Thursday in Williamsburg, where it handed out free branded bicycles to residents. The promotion took inspiration from the brand’s recently unveiled “Pour Some Out For The L” billboard, which was created by creative agency Bullish. The three-day promotion was conceived by 3PM, an in-house agency established for Anheuser-Busch InBev by Weber Shandwick in partnership with PMK-BNC and Axis.

Photo: Courtesy of Spiked Seltzer
Los Angeles Food & Wine Festival
Los Angeles Food & Wine Festival

The eighth annual Los Angeles Food & Wine Festival took place August 22 to 26 at Barker Hangar. At the festival’s Grand Tasting space, sponsor Lexus showcased a custom Lexus IS vehicle wrapped in 41,999 hand-applied, programmable LEDs that turned the car into a screen capable of broadcasting graphics and videos. The car, which was named “LIT IS,” was created as part of a partnership between the car brand and video streaming service Vevo to promote singer Dua Lipa’s music video "Be The One.” The installation could interact with sounds and people nearby using three modes: the attract mode, which featured a loop of colorful graphics; the Music Viz mode, which responded to music with LEDs syncing to songs; and the gesture mode, in which the motion of LED animations was controlled by users’s hand movements when they operated a gaming console.

Photo: Stefanie Parkinson
Los Angeles Food & Wine Festival
Los Angeles Food & Wine Festival

The Lexus area also displayed a photo backdrop made with rolled up pieces of paper. The display was created by artist Corrie Sullivan of Corrie in Color, which specializes in prop styling and event installations. The colorful installation was inspired by ice cream flavors of Afters Ice Cream, a vendor that was inside the Lexus booth. 

Photo: Stefanie Parkinson
Lyft’s Future Driven: A Ride into the Future
Lyft’s Future Driven: A Ride into the Future

Lyft presented its vision for the brand’s future in the self-driving space with a panel discussion that took place August 22 at the Glasshouses in New York. The event’s signature Instagrammable moment was a futuristic self-driving car instillation designed by Snarkitecture. Created with a mixture of upholstery foam and wood, the installation was meant to reimagine a car interior by creating a monochromatic, topographic landscape that mirrored a cave. The "car" was backed by a wall depicting a starry sky above a desert.

Photo: Ian Zelaya/BizBash
#RevolveSummer
#RevolveSummer

Online fashion retailer Revolve partnered with the Bermuda Tourism Authority to hold a two-weeklong activation in Bermuda in July for influencers. Production company Dasfete and a local Bermudan carpentry crew constructed a pink-hued lifeguard tower that doubled as a DJ booth in less than four days. The Instagrammable tower was stationed on the beach at Rosewood Bermuda venue, and it was such a hit that the resort purchased it at the end of the event.

Photo: Meredith Andrews Photography
Destination San Diego
Destination San Diego

The inaugural Destination San Diego music festival, which formed through a partnership between Adidas and Journeys, took place August 11 at Horton Plaza Park. A highlight of the festival was a living mural. Visitors could contribute to it throughout the day by pushing one of a series of buttons. Depending on the color selected, a new stripe of paint was added.

Photo: Cole Ferguson
Destination San Diego
Destination San Diego

Another interactive art installation involved linocut prints created with an actual steamroller. Starch Creative, which produced the festival, worked with its custom-build manufacturer Purpose Supply Co. to test the steamroller prints before debuting them to the public.

Photo: Cole Ferguson
Get Animated Invasion
Get Animated Invasion

Warner Bros. partnered with the Grammy Museum in Los Angeles to launch an interactive, musical pop-up exhibit August 18 on the museum’s second floor. The pop-up, which runs through September 9, is designed to reimagine moments in animated shows and films. Eleven spaces include the Get Animated Records area, which resembles a record store and features vinyl artwork inspired by classic Warner Bros. characters. Movement Strategy produced the pop-up.

Photo: Courtesy of Warner Bros.
Watermill Center Benefit
Watermill Center Benefit

The 25th annual Watermill Center Benefit took place July 28 in Water Mill, Long Island. The event, titled “Time Bomb,” welcomed more than 1,000 guests. Jörg Brinkmann's "The Broad Gave Me My Face But I Can Pick Up My Own Nose" featured three performers clad in neon bodysuits hoisting MacBooks that displayed alternating famous faces such as Sir Elton John, Mr. T, and President Donald Trump, which were choreographed to their movements. 

Photo: Sunny Norton/BizBash
Camp Thrillist
Camp Thrillist

Food, travel, and lifestyle website Thrillist partnered with Club Getaway to hold its first-ever Camp Thrillist, a weekend camping experience for young professionals August 17-19 in Kent, Connecticut. Chef Matt Marotto of Cryo Cream created Glampfire Sundaes, a liquid nitrogen sundae consisting of graham cracker ice cream, toasted marshmallow, home-made graham crackers, Pop Rocks, and a chocolate syrup injector.

Photo: Eric Nurbin
Odwalla Road To Our Roots Tour
Odwalla Road To Our Roots Tour

Juice and food brand Odwalla kicked off a nationwide VW van tour August 16 at the Park eatery and lounge in New York. The van, which was designed by IMG Live, pays homage to the brand’s origins of three musicians selling juices and smoothies from a VW van in Santa Cruz, California, in 1980. The brand partnered with numerous health and wellness, food, art, and style experts for the promotional tour, which will take place through October. Future tour stops include Seattle, San Diego, Los Angeles, and Atlanta. 

Photo: Courtesy of Odwalla
Asahi Super Dry Experience
Asahi Super Dry Experience

Japanese beer company Asahi Super Dry took over P.S. Kitchen in New York to hold its first-ever U.S. pop-up bar August 15-17. The branded bar, which was produced by BMF Media Group, featured a virtual-reality tour of the Japanese beer brewery. The V.R. experience also had a virtual tour of the night sky of Tokyo. 

Photo: Patrick MacLeod
'Random Acts of Flyness' Pop-Up
'Random Acts of Flyness' Pop-Up

HBO held an interactive pop-up exhibit inspired by the network’s new late-night series, Random Acts of Flyness, August 16-18 at the 477 Broadway space in New York. The exhibit, which was produced by Team Epiphany, featured vignettes inspired by the themes and cultural idioms featured in the series, which explores patriarchy, white supremacy, and sensuality through a stream-of-conscience style. The “Black Women Won’t Save Us All?” room recognized black women who have made history by broadcasting names on a screen. Attendees were invited to write the name of a black woman who has inspired them on two walls that flanked the screen.

Photo: Dorothy Hong
‘Random Acts of Flyness’ Pop-Up
‘Random Acts of Flyness’ Pop-Up

One vignette recreated the bedroom set featured in a scene from the first episode, meant to showcase a visual representation of nontraditional black love. The bed was a popular photo op for guests. 

Photo: Dorothy Hong
'Rewind to the ‘90s' Pop-Up
'Rewind to the ‘90s' Pop-Up

The New Balance shoe line was displayed throughout, including in the video store area—the black tape from an oversize VHS tape was used to hold the product. Signage played off the old "Be Kind, Rewind" slogan, instead saying "Be Kind, Rewind to the '90s"—the name of the pop-up. 

Photo: E. Geno Frazier/Langley Avenue
Play with Fire
Play with Fire

The second edition of Play with Fire, an all-day outdoor cooking event hosted by James Beard award-winning chef Zak Pelaccio, took place August 11 at Pelaccio’s Fish & Game Farm in Hudson, New York. Hudson Valley sculptor Kris Perry created a variety of cast-iron and steel grilling apparatuses for the event, one of which held Negro Piattoni’s “pollo al Chandelier.”

Photo: Evan Sung
'Rewind to the ‘90s' Pop-Up
'Rewind to the ‘90s' Pop-Up

New Balance and Foot Locker partnered to promote the sneaker brand’s new X-90 Knit with a 1990s-theme pop-up at 939 Studio in Los Angeles from August 10 to 14. A colorful hallway was inspired by Nickelodeon’s Double Dare—complete with green slime and a giant nose that proved a popular spot for photo ops. The pop-up was produced by SPMDesign. 

Photo: E. Geno Frazier/Langley Avenue
HBO and Bumble’s Stay Home to the Movies Experience
HBO and Bumble’s Stay Home to the Movies Experience

HBO and Bumble partnered to transform the brownstone Sousa House NYC into an interactive movie-viewing experience August 15 and 16. The branded space featured installations including a bathtub filled with yellow candy, surrounded by rubber ducks and yellow balls inspired by emojis. The experience was produced by Mekanism and Giant Spoon. 

Photo: Courtesy of HBO
HBO and Bumble’s Stay Home to the Movies Experience
HBO and Bumble’s Stay Home to the Movies Experience

Upon arrival, guests were assigned a film to watch after they took a short survey. At each film screening, servers handed guests cocktails inspired by that film. For Girls Trip, guests were given yellow cocktails in plastic daiquiri sip cups, inspired by cocktails that can be found on Bourbon Street in New Orleans, the setting of the 2017 comedy. Guests were also given branded headphones for the film. 

Photo: Courtesy of HBO
At the Adam Lippes for Target preview event, held in August 2015 in New York, David Stark Design & Production brought the designer's buffalo plaid-inspired collection to life with a fall-inspired event. Two Target bulls-eye topiaries decorated the pool area, creating a fun—and effective—photo op.
At the Adam Lippes for Target preview event, held in August 2015 in New York, David Stark Design & Production brought the designer's buffalo plaid-inspired collection to life with a fall-inspired event. Two Target bulls-eye topiaries decorated the pool area, creating a fun—and effective—photo op.
Photo: Courtesy of LaForce & Stevens
In June 2016 in New York, the Friends of the High Line’s Summer Party was underwritten by Coach and featured plenty of on-theme brand integration. A total of four dinosaur topiaries, ranging from five to nine feet tall, were peppered throughout the event as a playful nod to Coach's dino mascot, Rexy. Not only were they event centerpieces, they also served as popular selfie photo spots.
In June 2016 in New York, the Friends of the High Line’s Summer Party was underwritten by Coach and featured plenty of on-theme brand integration. A total of four dinosaur topiaries, ranging from five to nine feet tall, were peppered throughout the event as a playful nod to Coach's dino mascot, Rexy. Not only were they event centerpieces, they also served as popular selfie photo spots.
Photo: Kevin Tachman
In July 2011, model and philanthropist Natalia Vodianova worked with designer Bureau Betak to recreate a Russian winter in the middle of summer in Paris. Raising $3.27 million for the Naked Heart Foundation, the event was inspired largely by the wintry scenery described in the novel Doctor Zhivago. Large animal-shaped topiaries were frosted with fake snow.
In July 2011, model and philanthropist Natalia Vodianova worked with designer Bureau Betak to recreate a Russian winter in the middle of summer in Paris. Raising $3.27 million for the Naked Heart Foundation, the event was inspired largely by the wintry scenery described in the novel Doctor Zhivago. Large animal-shaped topiaries were frosted with fake snow.
Photo: Courtesy of Bureau Betak
For the Governors Ball music festival in New York in June 2016, Bacardi hosted a house party in a two-story structure on the event grounds. The open-to-the-public space included an upstairs V.I.P. area, where topiary in the shape of a Bacardi bottle offered an eye-catching touch.
For the Governors Ball music festival in New York in June 2016, Bacardi hosted a house party in a two-story structure on the event grounds. The open-to-the-public space included an upstairs V.I.P. area, where topiary in the shape of a Bacardi bottle offered an eye-catching touch.
Photo: Taylor McIntyre/BizBash
The 2015 Epcot Flower and Garden Festival in Orlando featured topiary shaped like familiar characters. In one such arrangement, a leafy Miss Piggy sat atop a suitcase, waving at passersby.
The 2015 Epcot Flower and Garden Festival in Orlando featured topiary shaped like familiar characters. In one such arrangement, a leafy Miss Piggy sat atop a suitcase, waving at passersby.
Photo: Mariah Wild
Logos created from topiary have long been a staple at events, but the Museum of Modern Art put a more unique spin on the idea using different shades of moss and greenery. The display mimicked the English countryside-inspired feel of the rest of the museum’s May 2014 fund-raiser, which featured traditional boxwood hedges, sculptured topiaries, and a faux lawn.
Logos created from topiary have long been a staple at events, but the Museum of Modern Art put a more unique spin on the idea using different shades of moss and greenery. The display mimicked the English countryside-inspired feel of the rest of the museum’s May 2014 fund-raiser, which featured traditional boxwood hedges, sculptured topiaries, and a faux lawn.
Photo: Carolyn Curtis for BizBash
For a June 2017 press event in New York, Marriott worked with BMF Media to create a series of vignette’s showcasing the company’s various brands. In the Tribute Portfolio section, a vertical garden featured a topiary shaped into the slogan 'Live Your Now.'
For a June 2017 press event in New York, Marriott worked with BMF Media to create a series of vignette’s showcasing the company’s various brands. In the Tribute Portfolio section, a vertical garden featured a topiary shaped into the slogan "Live Your Now."
Photo: Courtesy of Marriott
At Tommy Hilfiger’s 25th anniversary party, held in New York in September 2010, designer Raúl Àvila created a 10- by 24-foot topiary in the shape of an American flag. The flag is a central element to the Tommy Hilfiger vernacular, and the topiaries were a dominant element throughout the event.
At Tommy Hilfiger’s 25th anniversary party, held in New York in September 2010, designer Raúl Àvila created a 10- by 24-foot topiary in the shape of an American flag. The flag is a central element to the Tommy Hilfiger vernacular, and the topiaries were a dominant element throughout the event.
Photo: Jim Shi
The main character in Tim Burton’s Edward Scissorhands had a particular knack for topiary, which made it an appropriate design choice for the Museum of Modern Art’s film gala, which honored the director in November 2009. Dinner guests spent the cocktail hour in a makeshift garden designed by event producers SPEC Entertainment.
The main character in Tim Burton’s Edward Scissorhands had a particular knack for topiary, which made it an appropriate design choice for the Museum of Modern Art’s film gala, which honored the director in November 2009. Dinner guests spent the cocktail hour in a makeshift garden designed by event producers SPEC Entertainment.
Photo: Jessica Torossian for BizBash
Floral and event design company B Floral hosted a circus-theme showcase in the Southampton Social Club in August 2018. The Hamptons event had several on-theme photo ops, including an elephant-shaped topiary topped with colorful florals.
Floral and event design company B Floral hosted a circus-theme showcase in the Southampton Social Club in August 2018. The Hamptons event had several on-theme photo ops, including an elephant-shaped topiary topped with colorful florals.
Photo: Courtesy of B Floral
Elderflower French liqueur St-Germain and landscape artist Lily Kwong celebrated the summer solstice by creating a floral installation and a hedge maze, which debuted in June 2017 on the High Line in New York. The maze included a bicycle covered in greenery, designed to resemble topiary.
Elderflower French liqueur St-Germain and landscape artist Lily Kwong celebrated the summer solstice by creating a floral installation and a hedge maze, which debuted in June 2017 on the High Line in New York. The maze included a bicycle covered in greenery, designed to resemble topiary.
Photo: Benjamin Lozovsky/BFA.com
To celebrate the start of summer and its French heritage, Grey Goose hosted outdoor pop-up markets and one-night dining experiences in collaboration with chef Christophe Dufau in four cities across Canada in June 2018. The Toronto event showcased topiary of the vodka brand's signature goose.
To celebrate the start of summer and its French heritage, Grey Goose hosted outdoor pop-up markets and one-night dining experiences in collaboration with chef Christophe Dufau in four cities across Canada in June 2018. The Toronto event showcased topiary of the vodka brand's signature goose.
Photo: Ryan Emberley
For the SAG Awards after-party in Los Angeles in January 2014, designers Event Eleven worked with Floral Art to create topiary-like greenery studded with white orchids.
For the SAG Awards after-party in Los Angeles in January 2014, designers Event Eleven worked with Floral Art to create topiary-like greenery studded with white orchids.
Photo: Line 8 Photography. All rights reserved.
"Come Together' Event at the Residence of the British Ambassador
'Come Together' Event at the Residence of the British Ambassador

The bar featured the event's theme of "Come Together," another nod to British culture.

Photo: Courtesy of Craft
Best Interactive Technology for Events
Best Interactive Technology for Events

Boomset N.F.C. Automation at Night Shift Antwerp
Submitted by Boomset
At Night Shift Antwerp 2017 in Belgium, event management software company Boomset updated the ways in which the event used N.F.C. technology. Through Boomset’s N.F.C. automated check-in, organizers were able to offer a unique guest experience, as well as streamline marketing efforts by better capturing attendee demographics and collecting relevant data. Use of the software ultimately saved planners time and made efficient use of budget and materials.

Photo: Jeroen Bal
Best Corporate Event Concept—Budget Over $250,000
Best Corporate Event Concept—Budget Over $250,000

Welcome To Camp Ignite
Submitted by Destination South Meetings and Events
The second edition of Microsoft’s software conference took over Atlanta’s Centennial Olympic Park in September 2016. Event producer Destination South Meetings and Events worked with more than 40 vendors on the five-day event, which offered keynotes, labs, breakout sessions, and more for 15,000 developers, partners, tech experts, and customers. To allow attendees to unwind in a nostalgic environment, the conference created environments inspired by summer camp, including a “Camp Alpine” section with bungee jumping and rock walls, and a “Camp Southwest” area that featured decor such as cattle skulls, cacti, and illuminated tepees.

Photo: Courtesy of Destination South Meetings and Events
Best Event Lighting Design
Best Event Lighting Design

29Rooms
Submitted by Refinery29
The second iteration of 29Rooms, Refinery29’s interactive, Instagrammable playground, featured creative lighting elements in the curated spaces, including rainbow lighting inspired by the Pride movement and a fluid green-blue water treatment that mimicked a bottle of Perrier. The overall lighting design was intended to produce the ideal conditions for capturing an Instagram moment. The multi-day event took place in August 2016 in a warehouse in Brooklyn.

Photo: Ryan Kobane/BFA.com
Best Use of Social Media for an Event or Meeting
Best Use of Social Media for an Event or Meeting

#OnlyOnRodeo Spring Floral Art Installation
Submitted by Agenc
Targeting millennial shoppers and luxury legacy consumers, the #OnlyOnRodeo spring floral art installation was erected as a photo op on Rodeo Drive in Beverly Hills, California, in April. The concept, conceived and executed by Agenc, was part of a citywide campaign to evolve the image of Rodeo Drive and to increase foot traffic to the area. The visually stunning set was a hit on Instagram, earning more than 35 million impressions in a six-week period.

Photo: Courtesy of Agenc
Best Use of Video at an Event
Best Use of Video at an Event

Hearst Digital Newfronts
Submitted by BMF Media
BMF Media produced Hearst’s Digital Newfront, which took place in May 2017 at Skylight Modern in New York. Designed to showcase the media company’s upcoming digital programming across the pillars of food, fashion, beauty, and men’s lifestyle, the event featured visually immersive areas with video content to create interactive moments for guests. The food area showed how-to videos related to current culinary trends, with screens built into set flats covered in food-theme wallpaper. Guests could then open small drawers below the screen that would refill with food featured in the videos for guests to eat.

Photo: Courtesy of BMF Media
In this interactive installation called “A Conversation with Your Inner Child,” Carlota Guerrero invited guests to write a message to their inner child and reconnect again.
In this interactive installation called “A Conversation with Your Inner Child,” Carlota Guerrero invited guests to write a message to their inner child and reconnect again.
Photo: Taylor McIntyre/BizBash
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
Photo: Nadia Chaudhury/BizBash
Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.
Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.
Photo: Alesandra Dubin/BizBash
At Christie's “Green Auction: Bid to Save the Earth” in New York in 2012, the arrivals area was dominated by a wall of live plants. Many of the flowers used—including phalaenopsis, clovers, cabbage, ferns, and ivy—were replanted following the event.
At Christie's “Green Auction: Bid to Save the Earth” in New York in 2012, the arrivals area was dominated by a wall of live plants. Many of the flowers used—including phalaenopsis, clovers, cabbage, ferns, and ivy—were replanted following the event.
Photo: Carolyn Curtis/BizBash
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
Photo: Line 8 Photography. All rights reserved.
Television Academy’s Governors Ball and Creative Arts Balls
Television Academy’s Governors Ball and Creative Arts Balls
Longtime collaborators Patina Catering created a menu of more than 35 different small plates, including tabletop snacks, tray-passed hors d'oeuvres, and a variety of small-bite stations. The menu also included an assortment of vegetarian and vegan items, plus dessert stations. (Click here for more details.) Ketel One Family-Made Vodka, the official spirits partner of the Emmys, poured specialty Emmy-inspired cocktails.
Photo: Jerry Hayes Photography
Fox’s Emmys Party
Fox’s Emmys Party
Fox Broadcasting once again teamed up with FX, 20th Century Fox TV, and National Geographic to host a Monday-night party. Held at Vibiana, the event was designed and produced by Sterling Engagements. The colorful bash had a geometric theme, with pink lighting and ceiling projections by Kinetic Lighting.
Photo: Maya Myers Photography
Fox’s Emmys Party
Fox’s Emmys Party
A variety of lounge setups were designed by Edge Design & Decor, with rentals by Bright Event Rentals. Additional vendors included audiovisual production by Sweetwater, linens and pillows by Luxe Linen, and a golden video booth by OM Digital. Vibiana and Redbird chef/owner Neal Fraser and his team handled catering, which included a four-sided raw bar by Ice Bulb in the center of the venue.
Photo: Maya Myers Photography
Fox’s Emmys Party
Fox’s Emmys Party
The geometric pattern and color scheme extended to a mix of vases and floral displays by Shawna Yamamoto Event Design.
Photo: Maya Myers Photography
Hulu's Emmys Party
Hulu's Emmys Party
Hulu branding appeared throughout the hotel's lobby and mezzanine, popping up behind the bar, in the photo booth, and even on branded ice cubes.
Photo: Leon Bennett/Getty Images for Hulu
Television Academy’s Governors Ball and Creative Arts Balls
Television Academy’s Governors Ball and Creative Arts Balls
The Television Academy's official after-party, held at the L.A. Live Event Deck after the Primetime Emmys telecast, drew more than 4,000 winners, nominees, and members of the entertainment industry. For their 20th year designing and producing the event, Cheryl Cecchetto and her team at Sequoia Productions created a starry-night effect, using 28,000 individual LED lights suspended from the ceiling. Furniture, table linens, florals, and other decor came in shades of blue, gold and silver metallics, and white.  The same decor was used for the Creative Arts Emmys dinners, which were held on September 8 and 9.
Photo: Jerry Hayes Photography
Television Academy’s Governors Ball and Creative Arts Balls
Television Academy’s Governors Ball and Creative Arts Balls
Previously a seated dinner at the Los Angeles Convention Center, this year’s new venue allowed for an indoor-outdoor reception format.
Photo: Jerry Hayes Photography
Television Academy’s Governors Ball and Creative Arts Balls
Television Academy’s Governors Ball and Creative Arts Balls
The LED lights pulsed and changed colors throughout the night, with audiovisual production by ShowPro. Additional vendors included L.A. Premier for florals, Bright Event Rentals for rentals, and Resource One for textile design.
Photo: Jerry Hayes Photography
HBO’s Emmy Party
HBO’s Emmy Party
Following the Monday-night ceremony, HBO hosted its annual star-studded, design-heavy bash at the Pacific Design Center’s fountain plaza. HBO’s Cindy Tenner and Ashley Covarrubias once again worked with event designer Billy Butchkavitz; it was Butchkavitz’s 20th consecutive year producing the event. The night had a lush, flower-filled Garden of Eden theme.
Photo: Gabor Ekecs
HBO’s Emmy Party
HBO’s Emmy Party
Guests arrived to find a floral tunnel filled with on-theme design touches. Agile Eye Solutions handled all large-scale decor elements, and SoCal Tents handled custom tenting for the evening.
Photo: Gabor Ekecs
HBO’s Emmy Party
HBO’s Emmy Party
Photographer Gabor Ekecs created several large-scale photo collages and art pieces that tied into the theme, and Emerging Entertainment handled audio while 24 Seven Productions provided the entertainment, band, and DJ.
Photo: Gabor Ekecs
HBO’s Emmy Party
HBO’s Emmy Party
Many more longtime collaborators returned for this year’s event, including Special Event Contractors, which created 200 feet of a 25-foot-high perimeter wall, as well as elevated subfloors, bridges, and walkways, and a custom stage and dance floor. Images by Lighting handled lighting design, and Bart Kresa created dramatic animated projections that were projected onto the walls of the plaza. Town & Country Event Rentals provided furniture and other rentals, while Wolfgang Puck Catering handled food.
Photo: Gabor Ekecs
Fox’s Emmys Party
Fox’s Emmys Party
Sterling Engagements also extended the look to Vibiana’s outdoor area, where lounge seating was defined by golden backdrops with a linear design. The outdoor pendant installation was done by Amber Event Production, and greenery from Jackson Shrub helped amplify the space.
Photo: Maya Myers Photography
'Entertainment Weekly' Pre-Emmy Party
'Entertainment Weekly' Pre-Emmy Party
Entertainment Weekly magazine hosted its annual pre-Emmy party on Saturday night at the Sunset Tower Hotel. Presented by L’Oréal Paris, the event drew stars including Sterling K. Brown, Laverne Cox, Ann Dowd, and Busy Phillips. The magazine’s special projects director, Lisa Simpson Briel, worked with Event Eleven on production and decor, which included bright red florals and details.
Photo: Courtesy of Entertainment Weekly
'Entertainment Weekly' Pre-Emmy Party
'Entertainment Weekly' Pre-Emmy Party
Event Eleven worked with Floral Crush to create a rose-covered photo op.
Photo: Courtesy of Entertainment Weekly
'Entertainment Weekly' Pre-Emmy Party
'Entertainment Weekly' Pre-Emmy Party
In the outdoor pool area, candles were gathered around an oversize EW logo.
Photo: Courtesy of Entertainment Weekly
Hulu's Emmys Party
Hulu's Emmys Party
Hulu celebrated its Emmy-nominated shows The Handmaid’s Tale, I Love You America With Sarah Silverman, and The Looming Tower with an elegant Monday-night bash at the new Nomad Hotel Los Angeles. 15/40 Productions handled event production and design.
Photo: Line 8 Photography
Hulu's Emmys Party
Hulu's Emmys Party
Another highlight: an on-site vending machine, where guests could get prizes including Hulu subscriptions, Lyft gift cards, and tongue-in-cheek products inspired by the company's biggest shows. At the end of the night, Shake Shack burgers were served as additional parting gifts.
Photo: Presley Ann/Getty Images for Hulu
Netflix’s Emmys Party
Netflix’s Emmys Party
Netflix celebrated its Emmys wins with a star-studded bash on Monday night at Neuehouse. The event, designed by Kate Hefler at Netflix with Swisher Productions and R. Jack Balthazar, used different shades of orange to create an upscale, immersive effect. A drop ceiling was made from over 5,000 hand-tied ribbons. Guests dined on sushi, sliders, and small bites, and Jon and Vinny’s pizza was served as a late-night snack.
Photo: Courtesy of Netflix
Netflix’s Emmys Party
Netflix’s Emmys Party
The entrance to the event was designed with gray tones and textures, and had a custom geometric carpet. Guests could trade in high heels for comfortable sandals at a shoe check.
Photo: Courtesy of Netflix
Audi’s Pre-Emmy Party
Audi’s Pre-Emmy Party
Audi, the official automotive partner for the Emmys, took over the new Kimpton La Peer Hotel in West Hollywood for a Friday-night event. Celebrity attendees including Issa Rae and Samira Wiley were chauffeured to the event in 2018 Audi vehicles, and the new Audi e-tron made its red carpet debut. The evening’s decor was inspired by the new electric car, with futuristic blue lighting and neon touches. Anchor Street Collective handled design and production.
Photo: Charley Gallay/Getty Images for Audi
Turner’s Pre-Emmy Party
Turner’s Pre-Emmy Party
Designed and produced by the Firm Event Design, Turner’s pre-Emmy party on Saturday night was held at a private estate. The event had an elegant golden design, with clusters of gold sputnik chandeliers hanging above a central bar, emerald velvet accent chairs surrounding gold coffee tables, and hundreds of geo-shaped orbs with terrarium florals and hurricane candles. Custom lighting created patterns on the floor to enhance the look. Designer8 provided rentals for the evening.
Photo: Line 8 Photography
Turner’s Pre-Emmy Party
Turner’s Pre-Emmy Party
Custom floral logo molds and a candlelit path greeted guests at the entrance to the backyard event.
Photo: Line 8 Photography
Colin Jost and Michael Che’s Host Party
Colin Jost and Michael Che’s Host Party
The Saturday Night Live writers and Emmys hosts held an after-party at the Hollywood Roosevelt Hotel on Monday night. Sponsored by Google, the event included a branded doughnut cart.
Photo: Tommaso Boddi/Getty Images for Google
'The Hollywood Reporter' and SAG-AFTRA Emmy Nominees Night
'The Hollywood Reporter' and SAG-AFTRA Emmy Nominees Night
The entertainment magazine and the actors' guild celebrated Emmy nominees including Tiffany Haddish and Samira Wiley on Friday night at Avra Beverly Hills. Simple, photo-focused decor allowed the new restaurant’s Greece-inspired decor to shine. Emmy nominees were invited to write down words of advice for their peers, which were displayed by the red carpet.
Photo: Rich Fury/Getty Images
Emmy Awards’ Giving Suite
Emmy Awards’ Giving Suite
At Backstage Creations' official Emmy Awards Giving Suite to benefit the Television Academy Foundation, Josh Johnson Home designed a sparkle-filled lounge filled with silver and pink accessories from the Howard Elliott Collection. Emmys presenters such as Angela Bassett received gift bags with products from Halo Top, Topgolf, 23andMe, and more.
Photo: Rebecca Sapp/Getty Images for Backstage Creations
Bafta Los Angeles TV Tea Party
Bafta Los Angeles TV Tea Party
On Saturday, the British Academy of Film and Television Arts Los Angeles celebrated Emmy weekend with its daytime TV Tea Party. The annual event, designed by MTA Events and held at the Beverly Hilton, celebrated the year’s Emmys nominees. Gold masks depicting the Bafta logo were nestled into a wall of succulents.
Photo: Courtesy of MTA Events
Showtime’s Emmys Party
Showtime’s Emmys Party
Showtime took over Chateau Marmot’s lobby level for an indoor-outdoor event on Sunday night. Simple white flowers and string lights allowed the iconic venue to take center stage.
Photo: Eric Charbonneau/Showtime
BOLD
BOLD

Beverly Hills and Rodeo Drive tapped experiential marketing firm AGENC to create a family-friendly event and photo ops for its second annual BOLD (“Beverly Hills Open Later Days”) campaign, which took place during weekend nights in August. The series featured a variety of Instagram-friendly displays, including 3-D chalk art that was placed throughout the streets of Beverly Hills to promote the campaign. 

Photo: Jasmine Lord
The cocktail reception took place in the rotunda. Two lounge areas had lamp shades bearing the colorful, horizontal streaks that decorate the facade of the 'Fast Forward ... Inventing the Future' exhibition.
The cocktail reception took place in the rotunda. Two lounge areas had lamp shades bearing the colorful, horizontal streaks that decorate the facade of the "Fast Forward ... Inventing the Future" exhibition.
Photo: JB Spector/Museum of Science and Industry, Chicago
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