Digital Social Interactive Wall

To launch its new EcoSport, Ford held an experiential event in January 2018 in New York. Produced by Civic Entertainment Group, the event showcased life hacks for traveling, cooking, organizing, and more. Attendees completed the phrase "In 2018 I will..." and added their hang tags to a giant display board.

Facebook Messenger used a similar idea at the third Girlboss Rally, held in Los Angeles in April. On a wall dubbed "Messages That Matter,” attendees and speakers left hundreds of messages of encouragement for each other throughout the day, such as “Just write the draft,” “Be fkn nice,” and “Be a self-made dreamer.”

L’Oréal Paris worked with Agenc to host a "Galentine’s Day" event in New York in February 2017. At a graffiti wall, guests were encouraged to write why they are “worth it," a play on the beauty brand's well-known slogan.