Stage

CNN's SXSW house had an apple theme. The front of the building was covered in vines and apples, the stage backdrop featured apples pained in an ombre design, and the fruit also served as centerpieces. Elsewhere, to emphasis the basic cable news channel's “Facts First” mission, decor included pillows with the blunt slogan: “This is a pillow.” CNN worked with Advoc8 and Pink Sparrow to produce the event.