Lawn on D is a 2.7-acre outdoor event space managed by the Massachusetts Convention Center Authority. The lawn, which launched in August, has freshly planted trees and greenery, lawn furniture, and a 5,000-square-foot tent with a permanent bar. Guests can sit at picnic tables or stroll along paved walkways; a number of food trucks often line up nearby. The facility offers electrical connections, lighting, security, and Wi-Fi access for private events.
The Pitchfork Review placed a colorful bus—which is on the cover of its latest issue—on festival grounds. Guests were encouraged to "Gram the Bus" (i.e. snap Instagram photos of it) for a chance to win V.I.P. passes to next year's fest or a subscription to the music magazine.
The Chicago-based beer company also staged its activation in a bus—this one was a retired 1963 city bus. Outside, guests could kick back on couches under a tarp that provided shade from the July sun.
Luden's, the cough-drop brand, hosted a so-called Selfie Booth. Guests could pose for keepsake photos with colorful, summery props—including an inflatable ice cream cone. Staffers also doled out samples of Luden's in flavors like watermelon and strawberry banana.
