Ideas

Australian multivitamin brand Swisse launched a traveling, wellness-focused activation at Wanderlust 108—a public yoga, running, and meditation event series—on September 9 at Brooklyn’s Prospect Park. The activation, which was produced by Mirrorball, had a Detox Platform section with chair massages. The area featured hanging Spanish artichokes, an ingredient found in the Swisse Liver Detox Ultiboost product. 

At the July 29 benefit in Watermill, New York, Jared Madere’s "Melbaumme, Zoey Carves The River, Every Rose" greeted guests at the event’s entrance. The tapestries incorporated large-scale, laser-cut vinyl works with LED lights, fake flowers, and vines.