ideas

Pop-up museum Happy Place came to Los Angeles in November 2017 and will return at L.A. Live in April. During the exhibit’s initial run, one of the Instagram-friendly rooms had larger-than-life letters spelling “XO” that guests could climb inside of. Wallpaper featuring lipstick prints adorned the space.

The brand also created a unique, hands-on experience that showcased its technology to Snapchat users this summer. From their own homes, consumers could use Intel’s augmented-reality features to explore the Smithsonian American Art Museum’s “No Spectators: The Art of Burning Man” exhibit (pictured), interacting with the artwork as if they were standing in the Washington gallery. The project is part of an ongoing partnership between Intel and the Smithsonian, which aims to use emerging technology to bring consumers closer to the museum’s collections.

Following its Guinness World Record-breaking drone light show at the opening ceremony for the Winter Olympics in Pyeongchang, Intel brought back the performance at the closing ceremony in February. The live 300-drone performance featured creative light illustrations in the sky, including the Olympics mascot Soohorang, a white tiger.