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Creative Event Ideas

October 19, 2018
BMF Media Group designed 25 activations that each were reflective of a specific Marriott hotel brand. For the Aloft Hotels “Listen Up” section, the design reflected the brand’s passion for music and technology innovation. A structure with four cube-shape directional speakers was built to allow guests to place their heads inside and listen to artists from brand’s “Live at Aloft Hotels” concert series.
BMF Media Group designed 25 activations that each were reflective of a specific Marriott hotel brand. For the Aloft Hotels “Listen Up” section, the design reflected the brand’s passion for music and technology innovation. A structure with four cube-shape directional speakers was built to allow guests to place their heads inside and listen to artists from brand’s “Live at Aloft Hotels” concert series.
Photo: Courtesy of Marriott
Moxy, which is known for having a fun, millennial-focused aesthetic, showcased a “Play On” area that featured a ball pit hanging from a truss cube. Guests were invited to jump in and search for prizes in the hot pink plastic balls. The station also had a bar that served cocktails in Capri Sun-inspired pouches.
Moxy, which is known for having a fun, millennial-focused aesthetic, showcased a “Play On” area that featured a ball pit hanging from a truss cube. Guests were invited to jump in and search for prizes in the hot pink plastic balls. The station also had a bar that served cocktails in Capri Sun-inspired pouches.
Photo: Courtesy of Marriott
Courtyard’s “Classics with a Twist” was inspired by the game Twister, featuring a structure that resembled an oversize game board on the floor that extended to the walls. The dots on the game board represented Courtyard’s brand positioning, food and beverage concepts, partnerships, and the breadth of the brand’s portfolio. Attendees were encouraged by brand representatives to participate in a game of Twister as a photo op.
Courtyard’s “Classics with a Twist” was inspired by the game Twister, featuring a structure that resembled an oversize game board on the floor that extended to the walls. The dots on the game board represented Courtyard’s brand positioning, food and beverage concepts, partnerships, and the breadth of the brand’s portfolio. Attendees were encouraged by brand representatives to participate in a game of Twister as a photo op.
Photo: Courtesy of Marriott
As the brand positioning of Autograph Collection is that every property has “its own unique story,” BMF created a library-inspired installation with a massive book staged in the center of the space. The book highlighted Autograph properties and brand pillars.
As the brand positioning of Autograph Collection is that every property has “its own unique story,” BMF created a library-inspired installation with a massive book staged in the center of the space. The book highlighted Autograph properties and brand pillars.
Photo: Courtesy of Marriott
While many stations incorporated color, Delta Hotels “Clean/Chaos” featured a white bedroom set staged in front of a string art installation. The string material spelled out the brand’s name and tagline: “Delta Hotels. Simple Made Perfect.”
While many stations incorporated color, Delta Hotels “Clean/Chaos” featured a white bedroom set staged in front of a string art installation. The string material spelled out the brand’s name and tagline: “Delta Hotels. Simple Made Perfect.”
Photo: Courtesy of Marriott
Le Meridien’s “Swings of Glamour” featured a chic travel-theme swing set photo op, designed to remind guests about the meaning of savoring a travel experience. The activation was inspired by the “France is in the Air” campaign from Air France—the founder of the hotel brand.
Le Meridien’s “Swings of Glamour” featured a chic travel-theme swing set photo op, designed to remind guests about the meaning of savoring a travel experience. The activation was inspired by the “France is in the Air” campaign from Air France—the founder of the hotel brand.
Photo: Courtesy of Marriott
The Renaissance Hotels “Navigators Hot(e)line” was designed to highlight the local and personalized service offered by the brand’s Navigators—hotel employees that give guests tips on finding local experiences. Five rotary phones were placed on plinths in front of a black wall showcasing quotes related to destinations including Dubai, New York, and Beijing. Guests who picked up the phones heard pre-recorded audio from Navigators offering tips for that particular destination.
The Renaissance Hotels “Navigators Hot(e)line” was designed to highlight the local and personalized service offered by the brand’s Navigators—hotel employees that give guests tips on finding local experiences. Five rotary phones were placed on plinths in front of a black wall showcasing quotes related to destinations including Dubai, New York, and Beijing. Guests who picked up the phones heard pre-recorded audio from Navigators offering tips for that particular destination.
Photo: Courtesy of Marriott
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Photo: Courtesy of Marriott
Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those worlds.
Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those worlds.
Photo: Courtesy of Marriott
The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.
The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.
Photo: Courtesy of Marriott
For TownePlace Suites “Closet Essentials,” BMF created a custom walk-in closet. To emphasize the brand’s appreciation of guests’s D.I.Y. attitude, the closet had hanging racks displaying paper fashion pieces that attendees could pose with. Additional items on closet shelves nodded to the hotel’s brand partnerships.
For TownePlace Suites “Closet Essentials,” BMF created a custom walk-in closet. To emphasize the brand’s appreciation of guests’s D.I.Y. attitude, the closet had hanging racks displaying paper fashion pieces that attendees could pose with. Additional items on closet shelves nodded to the hotel’s brand partnerships.
Photo: Courtesy of Marriott
The Ritz-Carlton “#RCMemories Shop” was inspired by the brand’s mission of selling memories, rather than simply room nights. The activation featured shelving units styled and displayed like a retail shop with all-white framed photos of travel images and social media posts. A brand representative was on site to speak about what memories were “for sale.”
The Ritz-Carlton “#RCMemories Shop” was inspired by the brand’s mission of selling memories, rather than simply room nights. The activation featured shelving units styled and displayed like a retail shop with all-white framed photos of travel images and social media posts. A brand representative was on site to speak about what memories were “for sale.”
Photo: Courtesy of Marriott
SpringHill Suites’s “Space to Infinity” provided guests with an indoor planetarium experience. The exterior of the cube featured constellation-style brand messaging.
SpringHill Suites’s “Space to Infinity” provided guests with an indoor planetarium experience. The exterior of the cube featured constellation-style brand messaging.
Photo: Courtesy of Marriott
Inside the SpringHill Suites cube, guests could walk around and “stargaze.” A 360-degree fiber optic installation provided the starry night effect.
Inside the SpringHill Suites cube, guests could walk around and “stargaze.” A 360-degree fiber optic installation provided the starry night effect.
Photo: Courtesy of Marriott
For St. Regis, BMF created an illuminated tree installation to demonstrate the history of the brand, which has roots that go back to 1904 in New York. The installation, which was inspired by the brand’s modern indulgence aesthetic, hung over a long table that displayed key milestones in the history of the brand.
For St. Regis, BMF created an illuminated tree installation to demonstrate the history of the brand, which has roots that go back to 1904 in New York. The installation, which was inspired by the brand’s modern indulgence aesthetic, hung over a long table that displayed key milestones in the history of the brand.
Photo: Courtesy of Marriott
The Luxury Collection offered guests three “portals” designed to virtually transport them around the world. Guests were greeted by a “concierge” who directed them to the closed doors. When guests looked through the door peep holes, they saw digital vignettes of locations in Peru, Thailand, and off the coast of the western U.S.
The Luxury Collection offered guests three “portals” designed to virtually transport them around the world. Guests were greeted by a “concierge” who directed them to the closed doors. When guests looked through the door peep holes, they saw digital vignettes of locations in Peru, Thailand, and off the coast of the western U.S.
Photo: Courtesy of Marriott
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Photo: Courtesy of Marriott
Attendees were encouraged to color in the book using a variety of colored pencils.
Attendees were encouraged to color in the book using a variety of colored pencils.
Photo: Courtesy of Marriott
Wellness-focused hotel brand Westin showcased a modern take on the apothecary shop. The shop consisted of shelves with curated items including herbs, fresh fruit, fitness items, essential oils, and Westin sleep balm.
Wellness-focused hotel brand Westin showcased a modern take on the apothecary shop. The shop consisted of shelves with curated items including herbs, fresh fruit, fitness items, essential oils, and Westin sleep balm.
Photo: Courtesy of Marriott
Element’s “Balancing Act” featured a living wall of moss and greenery with letters spelling out the eco-conscious brand’s tagline. The floor mimicked a natural bike path with wood chips and grass. Three green bicycles were mounted in front of the greenery as a photo op for attendees.
Element’s “Balancing Act” featured a living wall of moss and greenery with letters spelling out the eco-conscious brand’s tagline. The floor mimicked a natural bike path with wood chips and grass. Three green bicycles were mounted in front of the greenery as a photo op for attendees.
Photo: Courtesy of Marriott
The event took place at the Jonathan Club's location on the beach, which offered a view of the ocean.
The event took place at the Jonathan Club's location on the beach, which offered a view of the ocean.
Photo: Erik Voake
The new floor plan included a multistage setup with catwalks for performers.
The new floor plan included a multistage setup with catwalks for performers.
Photo: Gabriel Olsen
A new lighting scheme put more focus on the stage this year, an improvement over previous events that lost attendees' attention.
A new lighting scheme put more focus on the stage this year, an improvement over previous events that lost attendees' attention.
Photo: Erik Voake
About 1,000 guests dined at tables with ocean-inspired design.
About 1,000 guests dined at tables with ocean-inspired design.
Photo: Erik Voake
With an “Expect the Unexpected” theme, the event included a mix of performers, including a magician M.C., stilt walkers in marine-inspired costumes, and tap numbers performed by the L.A. Follies.
With an “Expect the Unexpected” theme, the event included a mix of performers, including a magician M.C., stilt walkers in marine-inspired costumes, and tap numbers performed by the L.A. Follies.
Photo: Erik Voake
Roving performers in fanciful sea-god costumes interacted with attendees.
Roving performers in fanciful sea-god costumes interacted with attendees.
Photo: Erik Voake
The event met its fund-raising goal, taking in more than $1 million.
The event met its fund-raising goal, taking in more than $1 million.
Photo: Erik Voake
Fiber-optic panels hung from the roof of the City of Hope gala tent to create the look of a starlit sky.
Fiber-optic panels hung from the roof of the City of Hope gala tent to create the look of a starlit sky.
Photo: Line 8 Photography
A half moon-shaped stage backdrop featured what appeared to be a lunar-like surface.
A half moon-shaped stage backdrop featured what appeared to be a lunar-like surface.
Photo: Line 8 Photography
Whiskey was served from a moonshine-like presentation from sponsor Stillhouse.
Whiskey was served from a moonshine-like presentation from sponsor Stillhouse.
Photo: Line 8 Photography
The tribute journal was blown up and presented in the style of sheet music.
The tribute journal was blown up and presented in the style of sheet music.
Photo:  Line 8 Photography
A guitar-shaped fountain was a nod to the invitation and the decor; it will move to the City of Hope Duarte campus.
A guitar-shaped fountain was a nod to the invitation and the decor; it will move to the City of Hope Duarte campus.
Photo: Line 8 Photography
Linens were in keeping with the celestial feel.
Linens were in keeping with the celestial feel.
Photo: Line 8 Photography
Clean black-and-white seating didn't distract from the overall look and feel.
Clean black-and-white seating didn't distract from the overall look and feel.
Photo: Line 8 Photography
The Chesapeake Bay Foundation’s DC on the Half Shell Party
The Chesapeake Bay Foundation’s DC on the Half Shell Party

The Chesapeake Bay Foundation created an underwater theme for its DC on the Half Shell cocktail party, with wooden tables, fishing nets, and blue-water projections inside Dock5 at Union Market in Washington in February. The foundation also brought in live oyster colonies in tanks.

Photo: Daniel Swartz
Norton Museum of Art Gala
Norton Museum of Art Gala

The Norton Museum of Art in West Palm Beach, Florida, hosted its annual gala in February to celebrate a year of construction on its future West Wing. The design featured a hot pink color scheme with construction-inspired touches such as sawhorse tables and decor including yellow fencing and copper pipes.

Photo: Capehart Photography
Lyric Opera’s Chicago Voices Gala
Lyric Opera’s Chicago Voices Gala

In February, the Lyric Opera held a one-night-only event celebrating Chicago’s diverse music heritage. Following a cocktail reception, guests dined in the Graham Room and in the boxes of the Ardis Krainik Theatre before the performance. Vinyl records served as decor elements in the tablescape and centerpieces, as well as in the reception area.

Photo: Jaclyn Simpson
Canada's National Ballet School Gala
Canada's National Ballet School Gala

On March 3, Canada’s National Ballet School hosted its annual fund-raising gala at Toronto’s the Carlu. The patriotic theme was Canadiana in honor of Canada’s 150th anniversary of confederation.

Photo: Courtesy of Canada's National Ballet School
Little Lighthouse Foundation’s Hearts & Stars Gala
Little Lighthouse Foundation’s Hearts & Stars Gala

On March 18, the Little Lighthouse Foundation hosted its eighth annual Hearts & Stars gala at a private waterfront mansion on Star Island in Miami Beach. The “Mystic Dreams”-theme party raised $100,000 toward the organization’s programming.

Photo: WorldRedEye.com
Brooks Brothers’ Jonsson Cancer Center Foundation Fund-Raiser
Brooks Brothers’ Jonsson Cancer Center Foundation Fund-Raiser

Brooks Brothers transformed its Beverly Hills flagship store into “Le Casino,” a Monte Carlo-inspired experience to raise funds and awareness for the Jonsson Cancer Center Foundation, in January. The 200 guests enjoyed a Moët & Chandon champagne tower display, passed cocktails and casino-theme hors d’oeuvres, and a whiskey tasting.

Photo: Donato Sardella/Getty Images for Brooks Brothers
Women of Tomorrow Gala
Women of Tomorrow Gala

On March 4, the Women of Tomorrow gala, which is organized by the Women of Tomorrow Mentor & Scholarship Program, was held at the Mandarin Oriental in Miami. During the gala, young women who have been impacted by the group’s work joined supporters for a moment of gratitude.

Photo: Courtesy of Women of Tomorrow
Boston Ballet Ball of Enchantment
Boston Ballet Ball of Enchantment

Boston Ballet’s Ball of Enchantment took place in February at the Castle at Park Plaza. The event’s theme celebrated Marius Petipa’s "The Sleeping Beauty," complete with a magical castle backdrop. The ball raised $1.8 million for Boston Ballet and its community programs.

Photo: Michael Blanchard Photography, courtesy of Boston Ballet
Asian Art Museum Gala
Asian Art Museum Gala

At the Asian Art Museum’s annual gala, Got Light created a 96-foot-long LED tube chandelier with more than 200 tubes. The event, which celebrated art and technology, took place March 2 in San Francisco. Plus, interactive iPad centerpieces from Keep Interacting displayed table numbers, live auction items, and other program material for dinner guests.

Photo: Irja Elisa for Show Ready
Urban Arts Partnership’s 25th Anniversary Benefit
Urban Arts Partnership’s 25th Anniversary Benefit

On March 15, nonprofit organization Urban Arts Partnership celebrated its 25th anniversary at Cipriani Wall Street in New York. The event, which supports the group’s mission to advance the development of underserved public school students, featured neon sign centerpieces with words of inspiration.

Photo: Jason Kempin/Getty Images for Urban Arts Partnership
St. Patrick's Episcopal Day School Auction
St. Patrick's Episcopal Day School Auction

The St. Patrick’s Episcopal Day School’s annual spring auction in Washington combines a sit-down dinner with silent and live auctions to raise money for its financial aid programs. After the cocktail reception and auction, held on March 4, guests enjoyed a three-course dinner in the school's gym with bright superhero decor fitting the evening ’s “Be a Hero” theme.

Photo: Ben Droz
Housing Works' Design on a Dime Benefit
Housing Works' Design on a Dime Benefit

Housing Works hosted its fund-raising event, Design on a Dime, in Miami in February at the Moore Building in the city’s design district. For the second year in a row, participating interior designers and influential tastemakers created more than 25 one-of-a-kind room vignettes with designer furniture, art, and home decor merchandise. The two-day benefit raised $320,000 in support of the organization’s mission to end AIDS.

Photo: World Red Eye
30th Annual Leukemia and Lymphoma Society Ball
30th Annual Leukemia and Lymphoma Society Ball

The National Capital Area Chapter of the Leukemia and Lymphoma Society held its annual ball on March 11 at the Walter E. Washington Convention Center in Washington. Event producer Julie Hanson designed the event around the nonprofit's red logo with purple accents in flowers and lighting.

Photo: Tony Brown/imijphoto.com
Miami City Ballet Gala
Miami City Ballet Gala

In January, the Miami City Ballet celebrated its 31st annual gala, raising more than $1 million to support the organization’s work both onstage and in the community. The theme of this year’s ball—an ice-kissed fairytale with frozen ballet shoes as centerpieces—was inspired by the world premiere of Alexei Ratmansky’s "The Fairy’s Kiss." It was the first charity gala to be hosted at Miami Beach’s Faena Forum.

Photo: Manny Hernandez/MannyofMiami.com
Lookingglass Theatre’s Gglassquerade
Lookingglass Theatre’s Gglassquerade

On March 11, the Lookingglass Theatre’s Glassquerade “A Night in the Forest” gala celebrated 29 years of theater at VenueOne Chicago. The event raised $865,000 for artistic and educational programs.

Photo: Francis Son
The National YoungArts Foundation's the Backyard Ball
The National YoungArts Foundation's the Backyard Ball

In January, the National YoungArts Foundation hosted its annual fund-raiser, the Backyard Ball, on its campus in Miami, capping off the organization’s weeklong workshop program. The all-white origami theme included geometric details and decor elements, including suspended paper butterflies, angular candleholders and vases on the dining tables, and structural signage.

Photo: Ryan Troy/World Red Eye
Alvin Ailey American Dance Theater Gala
Alvin Ailey American Dance Theater Gala

The Alvin Ailey American Dance Theater’s opening-night gala was held at the John F. Kennedy Center for the Performing Arts in Washington in February. Volanni created four floral designs incorporating red flowers, monstera leaves, succulents, lily grass, and mini cymbidiums blossoms for the centerpieces.

Photo: D. Channing Muller for BizBash
The Washington Ballet's Nutcracker Tea Party
The Washington Ballet's Nutcracker Tea Party

At the Washington Ballet's annual Nutcracker Tea Party, held at the National Museum of Women in the Arts in December, guests enjoyed a formal tea service in the ballroom, which was decorated with ballet-theme decor and balloons.

Photo: Joy Asico
UnMask Cancer Benefit
UnMask Cancer Benefit

In October at the Mandarin Oriental in Boston, Tyger Productions created a glam art deco atmosphere for the UnMask Cancer benefit, which supports the Dana-Farber Cancer Institute and the Jimmy Fund. Large 24-inch crystal spheres on tall gold pedestals punctuated the room, along with a waterfall curtain of cut crystal from above.

Photo: Courtesy of Tyger Productions
Cocina: A Dinner in Gairloch Gardens
Cocina: A Dinner in Gairloch Gardens

In September, Oakville Galleries and PCM Project and Construction Management presented Cocina: A Dinner in Gairloch Gardens, a six-course dinner benefiting the Oakville Galleries’ artistic and educational programming. Held on the 12-acre property along Lake Ontario, the dinner, catered by Victor Dries, was served al fresco on rustic harvest tables inside a tent, among the 15,000 blooms of the gardens. Rentals were provided by event sponsor Higgins Event Rentals.

Photo: Amelia Wood
The Crystal Charity Ball
The Crystal Charity Ball

The 65th annual Crystal Charity Ball, held at Dallas’ Hilton Anatole's Chantilly Ballroom in December, featured "An Evening in the Alps” theme. The decor included crystals, sparkling lights, trees and winter florals, fake snow, hanging lanterns, snowy mountain scenes painted on backdrops, and more; Tom Addis Productions Inc. designed the event. The ball raised $5.8 million for eight non-profit organizations that serve children.

Photo: Dana Driensky
South Coast Plaza’s Art, Excellence & Friendship Gala
South Coast Plaza’s Art, Excellence & Friendship Gala

In honor of its 50th anniversary, South Coast Plaza hosted the Art, Excellence & Friendship gala in October at the Segerstrom Concert Hall in Costa Mesa, California. The space featured a luxe black, white, and gold decor scheme with all-white floral arrangements, including cascading Phalaenopsis orchids as centerpieces. Local design company White Lilac handled the decor and florals.

Photo: BFA.com
Saint John’s Health Center Foundation 75th Anniversary Gala Celebration
Saint John’s Health Center Foundation 75th Anniversary Gala Celebration

In October, Saint John’s Health Center Foundation and Irene Dunne Guild hosted Providence Saint John’s 75th anniversary gala celebration, “The Future of Excellence in Personalized Healthcare,” which raised $1.4 million. Held at 3Labs in Culver City, California, the event, produced by JJLA, featured a homage to the Santa Monica pier with Ferris wheel rides and carnival snacks.

Photo: Michael Clifford Photography
MoMA PS1’s Back to School Benefit
MoMA PS1’s Back to School Benefit

In September, New York’s MoMA PS1 hosted its second annual benefit, which featured music, performances, and more than 20 artist projects inspired by college life. Guests roamed the halls of the public school turned museum, enjoying dining hall-like snacks and a dance party in the gym. Proceeds benefited MoMA PS1’s Annual Exhibition Fund.

Photo: Taylor McIntyre/BizBash
Hudson River Park Friends Gala
Hudson River Park Friends Gala

For the 19th annual Hudson River Park Friends Gala in October, Hudson River Park’s Pier Sixty was transformed into a lush, green wonderland, as a nod to the Hudson River Park itself. The New York City fundraiser raised $3.27 ​million, nearly $200,000 more than last year’s gala, benefiting the city’s riverfront park.

Photo: Simon Luethi
Colon Cancer Alliance’s Blue Hope Bash
Colon Cancer Alliance’s Blue Hope Bash

National non-profit the Colon Cancer Alliance hosted its annual Blue Hope Bash in October at the Andrew Mellon Auditorium in Washington. This year’s theme was “In This Together,” in which the evening’s host, NBC Weekend Today co-anchor Craig Melvin, shared the story of his brother who was recently diagnosed with Stage 4 colon cancer. The event raised $1.5 million.

Photo: Moshe Zusman
The Hats & Heroes Masquerade Ball
The Hats & Heroes Masquerade Ball

Benefiting Kids Beating Cancer, the Hats & Heroes Masquerade Ball, which was held at the Waldorf Astoria Orlando in September, featured a Phantom of the Opera theme, which was reflected in the dessert dishes. The event raised $850,000 for the Kids Beating Cancer pediatric transplant center programs.

Photo: Victoria Angela
The New York Aquarium’s Sip for the Sea
The New York Aquarium’s Sip for the Sea

The fifth annual Sip for the Sea, which supports the Wildlife Conservation Society’s New York Aquarium, featured sustainable food and wine pairings, along with the Tuck Room's signature Heizenberg Infusion tower, which contained apple cider infused with tea, late summer berries, and Japanese orange. Liquid nitrogen was used to chill it.  The event was held in September at the Central Park Zoo.

Photo: Hagop Kalaidjian/BFA.com
City of Hope’s Spirit of Life Award Gala
City of Hope’s Spirit of Life Award Gala

The City of Hope’s Spirit of Life Award Gala, which was produced by Namevents, featured decor inspired by a sunset with blue, yellow, and pink tones. The logo was brought to life by a ceiling treatment, which used oversized panels hung in the shape of rays. The event took place in November at the Barker Hangar in Los Angeles.

Photo: Line 8 Photography. All rights reserved.
Rethink Breast Cancer's Boobyball
Rethink Breast Cancer's Boobyball

Rethink Breast Cancer’s Boobyball fund-raiser featured a “Get Physical” theme, with organizers asking guests to don their best ‘80s and ‘90s workout apparel. The 16th annual event, which took place at Rebel in Toronto in October, incorporated a variety of retro details into the event decor, entertainment, and activities.

Photo: Ryan Emberley
The Smithsonian’s National Zoo and Conservation Biology Institute's 'Monkey Business Gala'
The Smithsonian’s National Zoo and Conservation Biology Institute's 'Monkey Business Gala'

The Smithsonian’s National Zoo and Conservation Biology Institute held its “Monkey Business Gala” in September in the Robert and Arlene Kogod Courtyard in Washington. The evening featured food stations from Africa, North America, Central and South America, Southeast Asia, and Asia, highlighting the regions in which the organization works to save species.

Photo: Courtesy of the Smithsonian's National Zoo
Basser Center's ‘Jean Bash’ Benefit
Basser Center's ‘Jean Bash’ Benefit

At the Basser Center for BRCA’s “Jean Bash” benefit—which raises funds for the BRCA gene-related cancer research center—David Stark riffed on the “genes” theme in the event’s decor. For example, folded denim jeans in a variety of shades were used to create a wall that was a backdrop for the event's photo booth. Jeans also were used to created a three-dimensional number five. The benefit took place in November at Cipriani Wall Street in New York.

Photo: Benjamin Lozovsky/BFA.com
Art Gallery of Ontario's Art Bash
Art Gallery of Ontario's Art Bash

The Art Gallery of Ontario’s inaugural Art Bash, held in November in Toronto, was inspired by the infamous parties of Andy Warhol’s New York studio in the 1960s known as the Factory. The dinner's floral mannequin head centerpieces, which were created by Fifth Element Group, were meant to be disruptive and evoke Warhol's head, with the flowers standing in for his white wig.

Photo: George Pimentel
The InterContinental Miami Make-A-Wish Ball
The InterContinental Miami Make-A-Wish Ball

For the 23rd edition of the InterContinental Miami Make-A-Wish Ball, Maxwell Blandford, the ball’s creative consultant, selected the theme of “Mystical Music Box,” a colorful celebration that drew inspiration from a variety of musicians, artists, and fashion designers such as Grace Jones, Andy Warhol, and Yves Saint Laurent. For example, a giant Warhol-inspired retro Brillo box served as a bar backdrop. The November event raised more than $2.3 million for Make-A-Wish Southern Florida.

Photo: Courtesy of Make-A-Wish Southern Florida
The Meridian Ball
The Meridian Ball

This year, the nonprofit organization Meridian International Center’s annual Meridian Ball, held at the Meridian House in October in Washington, featured a Latin-inspired design, including tropical flowers, cigar rollers, colorful paper cutouts, and a doughnut wall with Mexican hot chocolate. After dinner, guests headed to the dance floor, in a tent from Select Event Group that was decorated with papel picado (decorative Mexican craft paper cutouts) and rustic light fixtures.

Photo: Rodney Bailey
Sandy Hook Promise Benefit
Sandy Hook Promise Benefit

Sandy Hook Promise, an organization that seeks to prevent gun violence, held its inaugural New York benefit December 12 at the Plaza Hotel, commemorating the five-year anniversary of the mass shooting that killed 20 children and six educators at Sandy Hook Elementary School in Connecticut. The program honored former Vice President Joe Biden and PepsiCo Chairman and C.E.O. Indra Nooyi and featured a performance from singer Sheryl Crow.

Photo: Chance Yeh
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
Photo: Courtesy of Hadley Media
New York restaurant Tipsy Parson hosts an annual Kentucky Derby party, and in 2013 the outing at Drive In Studios had plenty of quirky details from Matthew Robbins Design and Gifts for the Good Life. Two horse-shaped props stood at the entrance to the event, decorated with black hats and oversize award ribbons.
New York restaurant Tipsy Parson hosts an annual Kentucky Derby party, and in 2013 the outing at Drive In Studios had plenty of quirky details from Matthew Robbins Design and Gifts for the Good Life. Two horse-shaped props stood at the entrance to the event, decorated with black hats and oversize award ribbons.
Photo: Anna Sekula/BizBash
An activity like horseshoes will help guests get into the spirit, and the targets can even sport customized flags like the one for Gilt City's Washington launch party in 2011.
An activity like horseshoes will help guests get into the spirit, and the targets can even sport customized flags like the one for Gilt City's Washington launch party in 2011.
Photo: Tony Brown/imijphoto.com for BizBash
Or decorate a bar with on-theme details. In 2012, Maxim's Filles and Stallions Party at the Kentucky Derby used a horseshoe-shaped ice sculpture to draw attention and brand the cocktail bar from Bulleit Bourbon.
Or decorate a bar with on-theme details. In 2012, Maxim's Filles and Stallions Party at the Kentucky Derby used a horseshoe-shaped ice sculpture to draw attention and brand the cocktail bar from Bulleit Bourbon.
Photo: Steven Cohen/WireImage
Guests passed through a tunnel, flanked on either side by servers bearing trays of champagne.
Guests passed through a tunnel, flanked on either side by servers bearing trays of champagne.
Photo: Clint Spaulding/PatrickMcMullan.com
Japanese artist Makoto Tojiki created an art installation of an LED horse—a nod to the brand's heritage—with thousands of fiber optic lights aglow in Hermès orange.
Japanese artist Makoto Tojiki created an art installation of an LED horse—a nod to the brand's heritage—with thousands of fiber optic lights aglow in Hermès orange.
Photo: Clint Spaulding/PatrickMcMullan.com
Guests entered the event underneath a large marquee and through a red-carpet area flanked by movie theater-style posters from past Robin Hood events.
Guests entered the event underneath a large marquee and through a red-carpet area flanked by movie theater-style posters from past Robin Hood events.
Photo: Taylor McIntyre/BizBash
Layers of signs—printed, constructed, and digital—mimicked the cityscape of New York and communicated the foundation's message
Layers of signs—printed, constructed, and digital—mimicked the cityscape of New York and communicated the foundation's message
Photo: Taylor McIntyre/BizBash
Solo dancers were positioned on platforms throughout the cocktail space.
Solo dancers were positioned on platforms throughout the cocktail space.
Photo: Taylor McIntyre/BizBash
The dining space had 370 tables set up in the round. 'I won't be so bold to say it's intimate. But it doesn't feel like as much of a football field,' Stark said. He described the layout as almost like four 1,000-person dinners since the event has four separate kitchens, each located in a different quadrant of the area.
The dining space had 370 tables set up in the round. "I won't be so bold to say it's intimate. But it doesn't feel like as much of a football field," Stark said. He described the layout as almost like four 1,000-person dinners since the event has four separate kitchens, each located in a different quadrant of the area.
Photo: Taylor McIntyre/BizBash
Three-sided mini marquee centerpieces offered messages of gratitude and celebrated the organization's 30th anniversary.
Three-sided mini marquee centerpieces offered messages of gratitude and celebrated the organization's 30th anniversary.
Photo: Taylor McIntyre/BizBash
Audiovisual elements—in Robin Hood's signature green hue—were part of the production for Lopez's set.
Audiovisual elements—in Robin Hood's signature green hue—were part of the production for Lopez's set.
Photo: Corey Sipkin
For the travel section of the event, Momentum Worldwide designed three transparent, neon vignettes inspired by cities including Miami. The installations served as photo ops for attendees.
For the travel section of the event, Momentum Worldwide designed three transparent, neon vignettes inspired by cities including Miami. The installations served as photo ops for attendees.
Photo: Ian Zelaya/BizBash
The travel area also paid homage to London with an installation depicting city landmarks, and to San Francisco by spelling out the name of the city with massive orange letters.
The travel area also paid homage to London with an installation depicting city landmarks, and to San Francisco by spelling out the name of the city with massive orange letters.
Photo: Craig Barritt/Getty Images for American Express
The sports experience showcased a neon basketball court, with glowing nets and backboards of various colors and heights. Guests were invited to shoot hoops and interact with members of the Brooklyn Nets Team Hype.
The sports experience showcased a neon basketball court, with glowing nets and backboards of various colors and heights. Guests were invited to shoot hoops and interact with members of the Brooklyn Nets Team Hype.
Photo: Craig Barritt/Getty Images for American Express
The sports area also included a wall created with basketballs and neon lighting fixtures that provided the illusion of bouncing balls.
The sports area also included a wall created with basketballs and neon lighting fixtures that provided the illusion of bouncing balls.
Photo: Craig Barritt/Getty Images for American Express
A food wall invited guests to try small mystery bites through different doors, which were labeled with cheeky names that hinted at what guests were sampling. Each bite, which was immediately replaced after a guest took one out of the door, was inspired by food associated with Hilton properties, such as a brownie that originated at the Palmer House in Chicago and a red velvet cake that originated at the Waldorf Astoria in New York. For those with food allergies, a list of ingredients for each bite was displayed to the left of the doors.
A food wall invited guests to try small mystery bites through different doors, which were labeled with cheeky names that hinted at what guests were sampling. Each bite, which was immediately replaced after a guest took one out of the door, was inspired by food associated with Hilton properties, such as a brownie that originated at the Palmer House in Chicago and a red velvet cake that originated at the Waldorf Astoria in New York. For those with food allergies, a list of ingredients for each bite was displayed to the left of the doors.
Photo: Craig Barritt/Getty Images for American Express
Another food installation was a neon-framed doughnut wall, which also served as a photo op.
Another food installation was a neon-framed doughnut wall, which also served as a photo op.
Photo: Craig Barritt/Getty Images for American Express
The event ended with a performance by the Chainsmokers and Charlie Puth.
The event ended with a performance by the Chainsmokers and Charlie Puth.
Photo: Ilya S. Savenok/Getty Images for American Express
Robin Hood Gala: 2002
Robin Hood Gala: 2002
The decor concept of this year’s benefit, which drew more than 3,000 donors and hauled in $14.7 million, included a centerpiece of beaded strands hung over an 80- by 10-foot platform with a shallow reflecting pool. Lining the perimeter were silver bowls of pennies that guests could toss into the water.
Photo: BizBash
Robin Hood Gala: 2003
Robin Hood Gala: 2003
Two enormous chandeliers made with 10,000 plastic glow sticks, made by Avi Adler and David Stark, decorated the cocktail area, complementing the red tubular fluorescent light bulbs that hung throughout the rest of the room.
Photo: Susie Montagna
Robin Hood Gala: 2004
Robin Hood Gala: 2004
For a cheerful motif, Adler littered the gala with giant wooden cutouts of potted flowers, trees, and blue clouds,  structures lined with light bulbs that created a neon lighting effect.
Photo: Susie Montagna
Robin Hood Gala: 2006
Robin Hood Gala: 2006
The oversize chalkboard drawings from David Stark not only illustrated the city the nonprofit strives to help and major players of the Robin Hood Foundation, but also allowed guests to make their own mark.
Photo: Susie Montagna
Robin Hood Gala: 2007
Robin Hood Gala: 2007
Big has always been the operative word when it comes to the Robin Hood Foundation gala. David Stark crafted an enormous castle made of 100,000 coffee cups as part of a design that turned a section of the Javits Center into a modern-day Sherwood Forest.
Photo: Marina Fragoso Senra for BizBash
Robin Hood Gala: 2008
Robin Hood Gala: 2008
In 2008 Stark built a towering chair comprised of 2,000 bottles of Mountain Valley Spring Water.
Photo: Joe Fornabaio for BizBash
Robin Hood Gala: 2008
Robin Hood Gala: 2008
Stark also built a shelter made from JanSport backpacks, baby onesies, and Lego-like blocks.
Photo: Joe Fornabaio for BizBash
Robin Hood Gala: 2009
Robin Hood Gala: 2009
To allow guests to donate, the organization provided IML’s handheld devices,  which were housed in the centerpiece on each dinner table.
Photo: Roger Dong for BizBash
Robin Hood Gala: 2010
Robin Hood Gala: 2010
Spelling out the foundation’s mission, Peter Crawford of Crawford/Sherman Design built blank replicas of a school, shelter, and other buildings, which were then illuminated with video projections.
Photo: Keith Sirchio for BizBash
Robin Hood Gala: 2011
Robin Hood Gala: 2011
The gala incorporated a performance by Kid Rock and 300 uniformed military personnel, and hosted a full-length concert by Lady Gaga.
Photo: Frank Micelotta/PictureGroup
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