
The season-two premiere of The X Factor, which took place at the Grauman’s Chinese Theatre in Los Angeles earlier this month, used promotional banners to cover the barricades and most of the venue’s surface.
Photo: Dan Scott/AmericanImageGallery.com

To emulate the “insiders-only” feel of New York Fashion Week in 2006, Victoria’s Secret Pink created Phi Beta Pink Sorority House as a preview party for fashion editors. On the awning of the Fifth Avenue storefront, the girly clothing brand placed three-dimensional Greek letters, a move that required a 24-hour permit.
Photo: Jeff Thomas/Image Capture

This August, almost 100,000 people flocked to the city of Chicago for Lollapalooza in Grant Park. Oversize signage marked the entrance to the festival, and as the sun set, the letters on top were illuminated.
Photo: Barry Brecheisen for BizBash