Pat event

October 25, 2018

In July, a bright gobo of Thrillist's logo was splashed on the side of Chicago's Mid nightclub, one of the venues the lifestyle Web site used for its weekend-long experiential venture known as Hotel Thrillist.

Photo: Caroline Dixey

Cast members from the series posed in front of the event's step-and-repeat at a V.I.P. reception on November 16. The photo op featured wheelbarrow and barrel props, florals from Florescer NY, and signage that read "The Frontier is Female."

Photo: Jane Kratochvil

The space featured six stations offering arts and crafts and a photo booth where guests could pose with Old West-style props.

Photo: Jane Kratochvil

The slogan also was displayed as a hashtag for attendees to use on social media.

Photo: Jane Kratochvil

Layce Heaton of Cates Custom Hat Company outfitted attendees with custom hats they could take home.

Photo: Jane Kratochvil

A saloon-inspired doorway invited guests to a separate lounge and bar area called the "Godless Saloon."

Photo: Jane Kratochvil

Inside the lounge area, guests could walk back into the store through an entrance decorated with cacti.

Photo: Jane Kratochvil

Taylor Creative Inc. provided on-theme furniture rentals for the space.

Photo: Jane Kratochvil

Whiskey sommelier Heather Greene served cocktails from a branded bar. Greene also taught guests about the history of women and whiskey, and led a Michter's whiskey tasting.

Photo: Jane Kratochvil

Repurposed wood planks and vintage whiskey barrels served as the materials for custom tables, which were topped with Mason jars and wildflowers. SBE provided the catering, which included western-theme food such as barbecue chicken, Texas-style beef chili, pulled pork tacos, and corn on the cob.

Photo: Doug Hac

A custom photo studio encouraged guests to put on vintage cowboy hats and vests, then pose seated on ranch-style cowhide chairs.

Photo: Doug Hac

Bluegrass band American Primitive provided the entertainment with musicians on banjo, guitar, upright bass, and fiddle.

Photo: Doug Hac

A Million Ways to Die in the West premiered in Westwood with a country fair-theme party filled with props such as a vintage 1920s stagecoach.

Photo: Doug Hac

Huffington Post’s Pre-Inaugural Party

David Stark designed Huffington Post’s pre-inaugural party at the Newseum to incorporate technology themes. Matching 16-foot laptops provided focal points, but guests also were invited to live-blog, tweet, and post video and images to a site linked to the Huffington Post’s home page.

Photo: Paul Morigi

Shepard Fairey Installation

In Los Angeles, Firefly LA commemorated the inauguration through an installation of artist Shepard Fairey's iconic "Hope" poster at the Hollywood & Highland Center. A 90- by 70-foot projection of Fairey's work covered the walls and main arch of the complex.

Photo: Courtesy of Firefly LA

Commander-in-Chief's Inaugural Ball

The Commander-in-Chief's Inaugural Ball took over the National Building Museum. Hargrove, working for the Presidential Inaugural Committee, produced the event.

Photo: Courtesy of Hargrove/Mike Busada Photography

The downstairs space was decorated in tones of gold and black, used to effect in the draped walls. Seating vignettes included chesterfield sofas and black wing chairs.

Photo: Rodney Bailey/EventPhotojournalism.com

Nielsen Pre-Grammy Celebration

On Saturday, Nielsen hosted a pre-Grammys celebration at Hyde Sunset Kitchen & Cocktails, including performances by Bastille and the Preservation Hall Jazz Band. An arrivals wall spelled out the brand’s name in marquee letters, and included unusual upside-down arrangements of flowers. MAC Presents produced.

Photo: Joe Scarnici/Getty Images for MAC Presents

Roc Nation Pre-Grammy Brunch

The event included a Comador cigar bar and SBE catering. Inconspicuous signs in the floral arrangements bore the name of sponsor Citi.

Photo: Larry Busacca/Getty Images For Roc Nation

Outside Lands

The ninth annual Outside Lands music festival took place August 5 to 7 at Golden Gate Park in San Francisco. The Heineken House activation, created by Heineken and the Corso Agency, offered a digital graffiti wall with shareable photo experiences for consumers. Guests posed for a picture and then "tagged" the image with logos and stencils. Pictures could be sent via email, printed, or shared over social channels.

Photo: FilmMagic