On Saturday, Nielsen hosted a pre-Grammys celebration at Hyde Sunset Kitchen & Cocktails, including performances by Bastille and the Preservation Hall Jazz Band. An arrivals wall spelled out the brand’s name in marquee letters, and included unusual upside-down arrangements of flowers. MAC Presents produced.
The event included a Comador cigar bar and SBE catering. Inconspicuous signs in the floral arrangements bore the name of sponsor Citi.
The ninth annual Outside Lands music festival took place August 5 to 7 at Golden Gate Park in San Francisco. The Heineken House activation, created by Heineken and the Corso Agency, offered a digital graffiti wall with shareable photo experiences for consumers. Guests posed for a picture and then "tagged" the image with logos and stencils. Pictures could be sent via email, printed, or shared over social channels.
