Game Ideas

Moxy, which is known for having a fun, millennial-focused aesthetic, showcased a “Play On” area that featured a ball pit hanging from a truss cube. Guests were invited to jump in and search for prizes in the hot pink plastic balls. The station also had a bar that served cocktails in Capri Sun-inspired pouches.

Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.

A room filled with 207,000 yellow balls has fun and inspirational sayings written on the walls, such as “Celine Dijon” and “There are nice people all around you.”

Guests can draw in a larger-than-life coloring book using a six-foot marker.

Inside the A.C.L.U. room, guests spun a Price Is Right-style wheel to learn about civic rights. They could also flex their muscles by swinging a hammer at a carnival strength test. “We are living in a charged time and seek to use art as a catalyst for our audience to engage with causes in entirely new ways,” Hueston said. “Throughout the history of 29Rooms we have partnered with important organizations such as Planned Parenthood, the Women’s March, and the Born This Way Foundation.”

Attendees could also make custom D.I.Y. merchandise throughout the day. “[Adidas is] always exploring new and interesting ways for people to get hands-on with the creation and customization process—whether that’s with product, sound, video, photo, or large-scale, crowd-sourced art installations,” explained Poythress.

Colorful ping pong tables were printed to look like Lacoste shirts.