Fundraising Information Articles

For American Express Canada’s pop-up, held in Toronto in June, organizers aimed to give consumers a deeper, more visual understanding of how the brand impacts their lives. For a culinary-theme room, artists Troublesome Troy and SmugUgly designed a noodle-theme vignette inspired by their recent trip to Japan. Guests could pose in a life-size bowl of “ramen” with "noodles" that hung from oversize chopsticks. Click here to see more.

At Coach’s first external activation, held in New York in June, interactive, design-heavy rooms had subtle branding. One colorful room featured branded Skee-Ball, a Zoltar fortune-telling machine, and a giant clown mask. Click here to see more.

At Essence and Toyota’s Instagrammable playground, held in New York in December, a ”Throb" room provided attendees with a photo op in front of a giant heart that throbbed to the beat of music, creating a rhythmic monitor effect on the surrounding walls. Click here to see more.

In Kansas City, the American Heart Association's Heart Walk displayed a live feed of social media posts in a large, custom-made hub that prominently promoted the event hashtag and also became a popular photo backdrop.

In 2012, Educause streamed 63 conference sessions live to an online audience.

Occasions Caterers took inspiration from Japanese sushi restaurants and set up a conveyor belt of small plates.

Atmosphere Lighting used brightly colored lights to create the feeling of downtown Tokyo.

Guests could play video games like Street Fighter, Minecraft, Super Smash Bros., and Mario Kart on gaming systems provided by the Entertainment Software Association.

Organizers set up a pop-up fashion lounge as a nod to Japan's fashion-forward culture.

Members of Occasions Caterers waitstaff dressed as modern maikos and passed specialty cocktails.

The SnoCream Company brought its school-bus-turned-food-truck to the venue's loading dock. It served guests frozen desserts made from shaved ice and more than 45 topping options.