Rather than a simple step-and-repeat, Cartoon Network created a three-dimensional sign at the Roseland Ballroom, beside which upfront attendees posed.
Photo: Courtesy of MB Productions
'Food & Wine' Best New Chefs Event
At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.
Photo: Nadia Chaudhury/BizBash
In July, a bright gobo of Thrillist's logo was splashed on the side of Chicago's Mid nightclub, one of the venues the lifestyle Web site used for its weekend-long experiential venture known as Hotel Thrillist.
Photo: Caroline Dixey
Signage encouraged guests to share details from the event on social media sites.
Photo: Courtesy of Life Is Good
Much like the drink straws, pink neon signs directed guests to the different rooms of the party.
Photo: Jim Shi
To encourage social media activity, signage surrounded by festive streamer paper indicated the special "Kate Young Target" Wi-Fi account and Twitter and Instagram hashtag.
Photo: BFA
Google and 'The Hollywood Reporter' White House Correspondents’ Dinner Party
Google and The Hollywood Reporter welcomed guests to Friday night party at the W hotel's Great Room with an alphabet-board sign.
Photo: Daniel Schwartz
Fox Upfront After-Party
The large balloons marked with the names of Fox shows also led the way to the upfront's after-party at the Trump Wollman Skating Rink in Central Park.
Photo: Nadia Chaudhury/BizBash
