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New MediaGallery

February 24, 2019
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Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Peacock Alley at Waldorf Astoria Las Vegas
Las Vegas
12 New Venues in Las Vegas for Summer 2025 Meetings and Events
Trade Show Experiences by Interactive Entertainment Group
Industry Insiders
Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy
AT&T All-Star Access at WNBA Live
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
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Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.
Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
Las Vegas
12 New Venues in Las Vegas for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Las Vegas
Peacock Alley at Waldorf Astoria Las Vegas
Sponsored
Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy
Why settle for attention when you can spark obsession?
Trade Show Experiences by Interactive Entertainment Group
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.
AT&T All-Star Access at WNBA Live
Sports
How the Wimbledon Experience Was Recreated in Brooklyn, New York
TXG brought a British tennis tradition stateside with The Hill in New York, a riverside Wimbledon viewing experience that celebrated the intersection of culture and sport.
The Hill in New York took place July 11-13 at Empire Fulton Ferry, a more than 35,000-square-foot riverside park under the Brooklyn Bridge.
Strategy
How Shopify Shook Up the Traditional Conference Playbook
From hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.
'Guided by Shopify’s clear vision of making commerce better for everyone, the summit celebrated the merchant’s journey while staying true to the brand’s builder mentality,' said Sara Vinten, creative director at agency Mint. To drive that idea home, the main stage featured a design inspired by commerce elements, including hidden crate entrances and working garage doors.
Most Popular
Strategy
How Shopify Shook Up the Traditional Conference Playbook
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
This Inaugural Event Celebrated the Women Changing Baseball's Playbook
The Sports Power Brunch hosted its first Women in Baseball gathering during MLB All-Star Week in Atlanta.
The event's presenting sponsor, New Era Cap, created this stylish hat wall representing the 30 MLB teams (in Sports Power Brunch's signature purple and gold colorways, of course).
Sponsored
Overlay – The Foundation of Modern Event Planning
How Waller Design cemented itself as the industry leader in architectural design and event execution
Photo: Courtesy of Waller Design
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.
More than 1,000 families visited the car wash activation.
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Palm House
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Sponsored
On the Fort Worth Horizon
Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.
Trinity River Skyline
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