Expedia has created an online booking engine targeted to the meetings, incentive, conferences, and exhibitions (MICE) industry. Planners can use the system to search for and book meeting space and group lodging in real time on a hotel’s website, based on data regarding the number of participants, seating plans, audiovisual equipment, catering, and lodging requirements. Expedia tested the system in Germany and then rolled it out with chain partners and independent hotels in Europe, the Middle East, Africa, and Asia. On Monday, Expedia began making it available to hotels in the United States. The Best Western Hotels Central Europe reported the automated process allowed them to decrease average response time to RFPs to 14 minutes, versus an average of five hours for a manual response. Hotels can integrate the white-label solution into their websites.
Photo: Courtesy of Expedia