Photo Booth

The Pandora Summer Crush concert took over a full city block footprint in Los Angeles; the late-summer program is the brand's largest single-day consumer event of the year.

A sparkly stage backdrop had more than 38,000 individual hanging reflective discs and an LED logo. There were also bubble machines, LED water geysers, carbon dioxide stage effects, and confetti cannons to keep the crowd energized.

Sponsor SweeTarts enticed guests to engage with its activation through a giant inflatable game in the brand's bold signature colors. Guests lined up to try their luck at knocking each other off the color-coordinated launch pads, which looked just like oversize SweeTarts candy. Brand ambassadors were on hand to distribute candy samples.

Chevron's sponsor activation was set up like a mock gas station.

At the Chevron station, guests could use "gas pumps" to fill up water into branded bottles.

Once through the gates, guests found a giant version of Pandora's app icon, more than 12 feet high in 3-D, and covered in reflective disks to match the custom stage backdrop. Guests lined up throughout the day to climb into it and take photos.

A social media backdrop bearing artists' faces allowed guests to post to social with the popular face-swap feature.

A 150-foot-long shade structure had 12 custom sails meant to keep guests cool against the summer sun. In anticipation of the heat, Pandora also secured an offsite check-in area at the JW Marriott to keep fans out of the elements and maintain crowd control.

For the first time, the event included a remote DJ booth; which featured sets between acts by SKAM DJ, Saint Clair. It towered more than 12 feet high and 12 feet wide, and was constructed with LED tiles that displayed animated event creative and social hashtags throughout the day. It also help kept attendees feeling connected throughout the event's large footprint.

A branded sign was emblazoned with the graffiti-style message, "Dope!" Other similar signposts read "Crush it" and "So hot!"

Contained under the shade sail structure was the Pandora swag redemption station, which featured a live-screen printing station providing custom tote bags to guests. Pandora provided game cards to each guest upon arrival. Guests could take the cards to each activation, and get a stamp on their cards after engaging with each sponsor. Once all of the activations were complete, they could redeem the card for a tote, exclusive to the event.

Headliners Daya, Fergie, and 5 Seconds of Summer performed.