Events Business, Better Than Ever.

Events Business, Better Than Ever—See What's in Store for 2025.

Mercantile Annex: Gallery I

May 2, 2019

Mercantile 37 Exhibit

Mercantile 37 Exhibit

Mercantile 37 Fashion Display

Mercantile 37 Fashion Display

Mercantile 37 Fashion Display

Mercantile 37 Fashion Display

Mitzvah Venue Space Manhattan NYC

Mitzvah Venue Space Manhattan NYC

New York Auto Show

New York Auto Show

NYFW Runway Show Mercantile 37

NYFW Runway Show Mercantile 37

Off-Site Javits Cocktail Reception Venue

Off-Site Javits Cocktail Reception Venue

In 2023, East West Bank celebrated its golden anniversary with an Oscars-inspired celebration—with thoughtful nods to its history and deep roots in the Asian American community. Appropriate to the theme, the event took place in May (Asian American and Pacific Islander Heritage Month) at the Academy Museum of Motion Pictures in Los Angeles. Golden details—like a lavish gold carpet—nodded to both the Oscars and the bank’s golden anniversary, while an eye-catching step-and-repeat drew attention with colorful flowers and a prominent “50” at its center. Innovate Marketing Group handled full-service event management, event strategy, creative design, scriptwriting, and talent management for the event, while ENSO Creative created the grand-entrance milestone wall. See more: How This Major Bank Celebrated Its 50th Anniversary in Stylish—and Meaningful—Ways

22 Fresh Ideas to Elevate Your Anniversary Celebrations

Out: meat carving stations. In: vegetable carving stations.

10 Food and Beverage Trends to Keep Top of Mind at Events in 2025

Allegiant Stadium is home of the Las Vegas Raiders and one of the locations of Verizon's upcoming Super Bowl FanFest.

Why Verizon Will Be Hosting a Nationwide Super Bowl Party This Year

Delta Air Lines

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Event Production & Fabrication

22 Fresh Ideas to Elevate Your Anniversary Celebrations

Whether it’s your first or your 50th, these inspired ideas from the BizBash archives will help make your milestone events a standout success.

In 2023, East West Bank celebrated its golden anniversary with an Oscars-inspired celebration—with thoughtful nods to its history and deep roots in the Asian American community. Appropriate to the theme, the event took place in May (Asian American and Pacific Islander Heritage Month) at the Academy Museum of Motion Pictures in Los Angeles. Golden details—like a lavish gold carpet—nodded to both the Oscars and the bank’s golden anniversary, while an eye-catching step-and-repeat drew attention with colorful flowers and a prominent “50” at its center. Innovate Marketing Group handled full-service event management, event strategy, creative design, scriptwriting, and talent management for the event, while ENSO Creative created the grand-entrance milestone wall. See more: How This Major Bank Celebrated Its 50th Anniversary in Stylish—and Meaningful—Ways

10 Food and Beverage Trends to Keep Top of Mind at Events in 2025

Event planners expect elevated mocktails, embedded sustainability, and family-style catering to take off this year.

Out: meat carving stations. In: vegetable carving stations.

Why Verizon Will Be Hosting a Nationwide Super Bowl Party This Year

The telecom company’s inaugural Super Bowl FanFest aims to bring the energy of the big game to fans across the country.

Allegiant Stadium is home of the Las Vegas Raiders and one of the locations of Verizon's upcoming Super Bowl FanFest.

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Here's how brands like Delta, Bose, Pinterest, Abbott, and Amazon Ring stood out among the show's 4,500 exhibitors.

Delta Air Lines

9 Hotels Opening in 2025 That Event Profs Should Know About

From New York to Dallas, these noteworthy, events-ready properties will debut this year in the U.S.

Waldorf Astoria New York

What's New in Event Venues: How the Wildfires Are Affecting LA Venues, Plus 2025 Design Trends and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Looking for a truly VIP event experience? Park Hyatt New York has debuted the Manhattan Suite, now available for stays starting at $50,000 per night. The exclusive suite, complemented by two additional connecting suites, spans 3,500 square feet with three bedrooms, three bathrooms, two balconies, and floor-to-ceiling windows offering 180-degree views of Manhattan’s skyline; it can accommodate up to 10 guests overnight. There’s also a bespoke art collection and more than 50 New York and art-inspired coffee-table books, plus an eight-seat dining table and plenty of space for meetings and social gatherings. The hotel can also arrange private jet transfers to New York City, an in-suite chef tasting dinner, Peloton bikes, and more.

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

9 Hotels Opening in 2025 That Event Profs Should Know About

9 Top Event Trends to Look for in 2025

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

See How Some Cities Are Attracting Events with Big Bucks

See How Some Cities Are Attracting Events with Big Bucks

Destinations use government-backed grants—also known as subvention programs—to entice organizers and meeting planners to host their gatherings in their cities.

The Vienna Meeting Fund 2025-2028 is a 4 million-euro fund that provides financial support for international events.

Event Design & Decor

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

Just two days before deadly wildfires broke out in Los Angeles, the entertainment industry gathered for the 82nd Golden Globes. Here's a behind-the-scenes look at some of the weekend's biggest events.

Universal's Post-Show Party

3 Secrets to Successful Event Staffing

With the right staffing strategy, you'll be ready to tackle any challenge.

Tb0353 Job Stack Launch Biz Bash Spon Con 150dpi

The Rise of Alt-Casts: See How Sports Leagues Are Wooing Fans with Enhanced Experiences

The broadcast production trend aims to attract new viewers, including multigenerational audiences, with cartoon characters and high-tech hijinks.

During last year’s Super Bowl, Paramount Global offered a separate broadcast of the game on Nickelodeon, complete with its own sportscasters, TV commercials, and signature green slime.

How This Nonprofit Is Helping Event Profs in Need During the Los Angeles Wildfires

SEARCH Foundation is raising money now to help event profs in need evacuate and find shelter. Chairperson Kate Patay also takes us through the organization's origins and impact.

Tim Mossholder Qmk3g1 Mpqi A Unsplash

Opinion & Experts

9 Top Event Trends to Look for in 2025

Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.

Jigar Panchal Ee Hcc Yvl Ds Unsplash

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