Events Business, Better Than Ever.

Events Business, Better Than Ever—See What's in Store for 2025.

Mercantile Annex: Gallery II

May 2, 2019

Gallery II

Gallery II

Raw Mercantile 37 Space

Raw Mercantile 37 Space

Sephora Pop-Up Midtown West Mercantile 37

Sephora Pop-Up Midtown West Mercantile 37

Storefront Signage New York Comic Con

Storefront Signage New York Comic Con

Tradeshow Beauty Media Mercantile 38

Tradeshow Beauty Media Mercantile 38

Unique Raw Event Space NYC Loft High Ceilings Mercantile 38

Unique Raw Event Space NYC Loft High Ceilings Mercantile 38

White Box Space

White Box Space

White Wall High Ceiling Event Venue

White Wall High Ceiling Event Venue

Universal's Post-Show Party

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

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3 Secrets to Successful Event Staffing

During last year’s Super Bowl, Paramount Global offered a separate broadcast of the game on Nickelodeon, complete with its own sportscasters, TV commercials, and signature green slime.

The Rise of Alt-Casts: See How Sports Leagues Are Wooing Fans with Enhanced Experiences

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How This Nonprofit Is Helping Event Profs in Need During the Los Angeles Wildfires

Event Design & Decor

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

Just two days before deadly wildfires broke out in Los Angeles, the entertainment industry gathered for the 82nd Golden Globes. Here's a behind-the-scenes look at some of the weekend's biggest events.

Universal's Post-Show Party

3 Secrets to Successful Event Staffing

With the right staffing strategy, you'll be ready to tackle any challenge.

Tb0353 Job Stack Launch Biz Bash Spon Con 150dpi

The Rise of Alt-Casts: See How Sports Leagues Are Wooing Fans with Enhanced Experiences

The broadcast production trend aims to attract new viewers, including multigenerational audiences, with cartoon characters and high-tech hijinks.

During last year’s Super Bowl, Paramount Global offered a separate broadcast of the game on Nickelodeon, complete with its own sportscasters, TV commercials, and signature green slime.

How This Nonprofit Is Helping Event Profs in Need During the Los Angeles Wildfires

SEARCH Foundation is raising money now to help event profs in need evacuate and find shelter. Chairperson Kate Patay also takes us through the organization's origins and impact.

Tim Mossholder Qmk3g1 Mpqi A Unsplash

Opinion & Experts

9 Top Event Trends to Look for in 2025

Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.

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Experiential Marketing, Activations & Sponsorships

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

To promote the second season of the widely popular series, the streaming service hosted events around the world.

Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.

9 Top Event Trends to Look for in 2025

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

6 Sports Marketing Must-Know Trends for 2025

The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink

In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.

Experiential Marketing, Activations & Sponsorships

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.

The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.

Event Tech & Tools

Event Tech Check: Innovative New Products for Exhibitor Management, Virtual Events, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Our CES 2024 coverage was one of BizBash's most popular stories last year, with highlights like Seoul-based conglomerate SK Group's display of artificial intelligence and carbon-reduction technologies, housed under an amusement park concept called “SK Wonderland.” In addition to the giant “Wonder Globe,' the space featured a 'magic carpet ride' (a vehicle embedded with an AI processor) and an AI fortuneteller. This year's CES kicks off today in Las Vegas; stay tuned for our coverage in the coming weeks!

Event Production & Fabrication

See How the San Diego Food + Wine Festival Expanded Its Reach

Over the past two decades, the annual event has evolved into a platform for discussions on sustainability, equity, and the future of the industry, in addition to showcasing great food and drink.

Festivalgoers enjoyed the Grand Tasting event, which featured Michelin-starred and James Beard-nominated chefs, live-fire cooking demonstrations, immersive VIP experiences, and tastings from top wine regions like Paso Robles, Temecula, and Napa.

20 Toasty Tips for Keeping Guests Warm at Winter Events

Discover how to infuse warmth into your event—without sacrificing style and creativity.

Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.

No Sales Tax? Yes Please.

Get more out of your meeting with Portland’s 0% sales tax.

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