1. Debuting its renovated event space to event planners and media in June, Affinia Manhattan staged meeting rooms to show off their potential.
Â
2. In November, the Museum of Modern Art's sixth film benefit paid tribute to actress Tilda Swinton. The Chanel-sponsored evening at the museum's New York home included a dinner elegantly set with arrangements of white roses in gold vases. The understated look for the event was produced by Prodject.
Click to Like, Comment, or Follow Us on Instagram
3. Variety and British Airways' affair in September, which celebrated the trade publication's “10 Brits to Watch” feature as well as the airline's nonstop service between Los Angeles and London Heathrow on the A380, filled a private West Hollywood residence with British decor accents.
Click to Like, Comment, or Follow Us on Instagram
4. To mark the opening of its Beverly Hills flagship store in September, Hermès threw a party that created several detailed rooms for guests to explore. One area was an interpretation of a glamorous vintage pool with a giant LED ceiling creating an underwater effect, a troupe of dancers meant to evoke synchronized swimmers, and a faux tile floor bearing the house's H motif.
Click to Like, Comment, or Follow Us on Instagram
5. To build buzz for its latest product collaboration with charity organization Feed Projects, Target invited Manhattan’s fashion-forward set to a rustic-Americana-theme dinner party underneath the Brooklyn Bridge. The June affair had a low-key, relaxed vibe, and, as a party favor, each guest received a burlap tote bag from the line.
Click to Like, Comment, or Follow Us on Instagram
6. Promoting the introduction of its Joe Fresh Kids collection in stores, J.C. Penney built a live orange grove in the middle of New York's Times Square in August. Open early in the morning, the public stunt included a wall of oranges that served as the backdrop to the bar where staff poured complimentary cups of freshly squeezed orange juice.
Click to Like, Comment, or Follow Us on Instagram
7. For the Whitney Museum of American Art's gala in October, event designer David Stark created a dining room that incorporated artist materials, including canvas stretchers that hung in various sizes from the ceiling.
Click to Like, Comment, or Follow Us on Instagram
8. In September, the Peninsula New York celebrated its milestone anniversary with a party for 600 guests (including Oscar de la Renta and Naomi Campbell) inside its property. David Beahm Design handled production, which included creating a two-story “ribbon of flowers” that floated from the ground upwards with a rainbow of fresh blossoms.
Click to Like, Comment, or Follow Us on Instagram
9. After unveiling a festive holiday window to promote its limited-edition crystal chalice, Stella Artois hosted a formal dinner for celebrities, media, and other influential New Yorkers at Bar Nana. Designed and produced by HL:Creative, HL Group's experiential marketing division, the soiree included dinner tables set with black linens and topped with arrangements of red roses.
Click to Like, Comment, or Follow Us on Instagram
10. Other decorative elements inside the Peninsula New York for the property's 25th anniversary included a flower wall with the image of an apple—a nod to the city's nickname—embedded.
Click to Like, Comment, or Follow Us on Instagram
11. Keep a Child Alive's 10th annual Black Ball was held at New York's Hammerstein Ballroom in November. The charity organization's creative director Earle Sebastian and creative producer Natalie Galazka collaborated with Empire Entertainment on the evening's clean, elegant look, which included silver lanterns and arrangements of proteas on the dinner tables.
Click to Like, Comment, or Follow Us on Instagram
12. At a pre-Art Basel event hosted by Veuve Clicquot and Ferrari in December, a table of glassware was set up overlooking Miami Beach from the 1111 Lincoln Road Garage venue.
Click to Like, Comment, or Follow Us on Instagram
13. The Swarovski crystal-covered Heartschallenger ice cream truck was parked outside the entrance to Paper magazine's second annual Super Duper Market in New York. The glittering visual for the flea-market-style affair in August offered passersby frozen treats.
Click to Like, Comment, or Follow Us on Instagram
14. Travel & Leisure honored the winners of its World’s Best Awards in July by hosting a seated dinner and presentation in New York. Banquet-style dinner tables were given a sleek, modern look with purple orchids and candles arranged atop mirrored runners.
Click to Like, Comment, or Follow Us on Instagram
15. Skincare brand La Roche-Posay's street promotion in June brought a colorful suspended installation of branded umbrellas to New York's Madison Square Park.
Click to Like, Comment, or Follow Us on Instagram
16. Following the White House Correspondents' Association Dinner in April, Capitol File was one of many brands to entertain Washington personalities with an event. The magazine held its after-party at the Carnegie Library, which is famous for its lighted dance floor showing a map of the city.
Click to Like, Comment, or Follow Us on Instagram
17. In October, the Knot's annual gala for wedding industry professionals took over the New York Public Library. A horn group from Hank Lane Music surprised the crowd by playing from the second-floor balcony before heading downstairs to the main stage.
Click to Like, Comment, or Follow Us on Instagram
18. In November, the Long Beach Arena debuted its new Pacific Ballroom with an event co-hosted by BizBash. The party in Long Beach, California, included a dramatic kabuki drop and entertainment from the laser performer Laserman.
Click to Like, Comment, or Follow Us on Instagram
19. At L.A. Center Studios for the Lexus grand tasting during Los Angeles Food & Wine festival, Big Sur's Post Ranch Inn served mini shaved ice cones in a metal bucket set up like a beach scene, with sugar for sand.
Click to Like, Comment, or Follow Us on Instagram
20. White hydrangea and orchids in tall vases decorated a buffet table at brunch for Miami's Pulse Contemporary Art Fair brunch in December.
Click to Like, Comment, or Follow Us on Instagram
