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Toronto's Top 100 Events 2012 - Advertising & Marketing Events

July 30, 2012
1. Canadian Marketing Association Awards
1. Canadian Marketing Association Awards
#1 Advertising & Marketing Event
In 2011, the Canadian Marketing Association Awards honoured Proximity for the second year in a row, for its work with M&M’s. Next: November 30, 2012
Photo: Anil Mungal Photography
2. Bessie Awards
2. Bessie Awards
#2 Advertising & Marketing Event
The BC Diary Foundation campaign was named Best of Show at the 2011 Bessie Awards, which added new craft film categories to the program this year. Next: September 27, 2012
Photo: Courtesy of the Television Bureau of Canada
3. Marketing Magazine Marketing Awards
3. Marketing Magazine Marketing Awards
#3 Advertising & Marketing Event
This year, the Marketing Magazine Marketing Awards celebrated its 90th anniversary and changed things up, merging the ceremony with its Digital Marketing Awards. Next: summer 2013
Photo: Pam Lau
4. Strategy Agency of the Year Awards
4. Strategy Agency of the Year Awards
#4 Advertising & Marketing Event (up from #8)
In 2011, Strategy Agency of the Year Awards gave BBDO top honours at the ceremony in front of 250 industry professionals. Next: November 2012
Photo: Sean Torrington
5. Cassies Awards
5. Cassies Awards
#5 Advertising & Marketing Event (up from #7)
Part of Advertising Week, the Cassies Awards recognized Target Marketing for its Newfoundland and Labrador Tourism campaign this year. Next: January 28, 2013
Photo: Sean Torrington
6. National Advertising Benevolent Society Gala
6. National Advertising Benevolent Society Gala
#7 Advertising & Marketing Event
This year's National Advertising Benevolent Society Gala drew 425 guests and doubled its fund-raising haul. Next: spring 2013
Photo: Mike Berube
7. Marketing Hall of Legends Gala
7. Marketing Hall of Legends Gala
#8 Advertising & Marketing Event
In April, the Marketing Hall of Legends Gala honoured Canadians in four categories—enablers, builders, visionaries, and mentors—at a gala with top industry professionals. Next: October 18, 2012
Photo: Courtesy of Marketing Hall of Legends Gala
8. Crystal Awards
8. Crystal Awards
#9 Advertising & Marketing Event
Presented by four major radio broadcasters including Bell and Astral, the Crystal Awards added a new category for excellence in copywriting this year. Next: March 2013
Photo: Linds Allen
9. Canadian Media Directors’ Council Annual Conference
9. Canadian Media Directors’ Council Annual Conference
#10 Advertising & Marketing Event
The 2012 Canadian Media Directors’ Council Annual Conference underwent some big changes, including splashy sponsor activations, a V.I.P. reception, and a new home at the TIFF Bell Lightbox. Next: April 2013
Photo: Derek Wuenschirs
Latest in Home
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
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Fashion Industry Events
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Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.
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Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
Large Color Corrected20190813 022
Sponsored
From Run Sheet to Impact with Storytelling Design
Elevate your event with Storytelling Design that drives real audience impact.
Reframing the attendee experience, ALPFA's main stage applied Storytelling Design to guide emotion, align messaging, and create an intentional story arc across the entire event.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
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Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
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5 Unconventional Ways to Boost Engagement at Your Next Event
With attention spans shrinking, it's time to shake up your event strategy.
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Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.
Kyle Glenn N Xt5 Ht Lmlg E Unsplash
Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
The brand tapped CNC Agency to transform a retail store into an immersive pop-up for the WNBA star's new A'One Pink A'uras.
CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Meetings
See How Fast Company Combined a Business Summit with a Black-Tie Gala
The third annual event honored the brands featured on the publication's 50 Most Innovative Companies of 2025 list.
Last year's summit and gala was hosted at the Javits North Pavilion, and “sold out quickly, forming a waitlist to attend,” Mooney explained. “We needed a larger space to match the demand, which is why we decided to move to the River Pavilion at Javits.'
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