4. Electronic Entertainment Expo
Los Angeles
#4 Technology Industry Event
Also known as E3, the expo continues to be the leading trade show for the electronic entertainment industry, but the event took a big blow in 2016 when several major companies—Electronic Arts, Disney, Activision, and VentureBeat—opted not to exhibit. Attendance for the event was still healthy (an estimated 70,000 people), and the show broke its own records for social media participation, for example counting more than 7 million posts on Twitter. In addition, more 42 million gamers watched content on Twitch, the show's official streaming partner, making it Twitch’s largest audience for video-game content. More than 250 exhibitors across 720,000 square feet of exhibit space participated in the show, which is produced by Entertainment Software Association and took place at the Los Angeles Convention Center. One of the standout activations at this year’s E3 was the Doritos #MixArcade, which hosted performances for E3 Live attendees. Wiz Khalifa, Big Boi, Steve Aoki, DJ Jazzy Jeff, and Mix Master Mike were among the artists who performed. Next: June 13-15, 2017