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Experiential Marketing, Activations & Sponsorships

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Here’s a look at some steal-worthy ideas we spotted in July 2025.

Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover

8 New Venues in Houston/San Antonio for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Houston/San Antonio.

Sol Cypress, San Antonio, A Tribute Portfolio Hotel

Brands & Event Pros

Meet the BizBash Most Influential Event Profs of the Past 25 Years

As BizBash turns 25, we’re spotlighting some of the event leaders who’ve made an undeniable impact on the industry—and continue to push it forward.

Biz Bash Most Influential Cover

Experiential Marketing, Activations & Sponsorships

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

SHEIN capitalized on the massive Canadian event to lasso more than 50,000 shoppers into its rodeo-ready pop-up, packed with cowboy boots, fringes, freebies, and more.

The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.

What You Didn’t See on TV at the 2025 ESPYS

From heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.

For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'

Brands & Event Pros

Call for Nominations: 2025 BizBash Fresh Faces

BizBash is highlighting the event industry's next-gen leaders who are already making waves.

Fresh Faces25 Noms Basic Social Sizes 880x556 Article Image Copy

How Shopify Shook Up the Traditional Conference Playbook

WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event

Meet the BizBash Most Influential Event Profs of the Past 25 Years

How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture

How the Wimbledon Experience Was Recreated in Brooklyn, New York

What You Didn’t See on TV at the 2025 ESPYS

Experiential Marketing, Activations & Sponsorships

How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture

Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.

Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.

12 New Venues in Las Vegas for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Las Vegas

Peacock Alley at Waldorf Astoria Las Vegas

Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy

Why settle for attention when you can spark obsession?

Trade Show Experiences by Interactive Entertainment Group

WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event

AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.

AT&T All-Star Access at WNBA Live

How the Wimbledon Experience Was Recreated in Brooklyn, New York

TXG brought a British tennis tradition stateside with The Hill in New York, a riverside Wimbledon viewing experience that celebrated the intersection of culture and sport.

The Hill in New York took place July 11-13 at Empire Fulton Ferry, a more than 35,000-square-foot riverside park under the Brooklyn Bridge.

How Shopify Shook Up the Traditional Conference Playbook

From hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.

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