The Abbey | BizBash

Connect Spring Marketplace Just Got Better.

Connect Spring Marketplace Just Got Better—Win Big at Wynn.

Event Production & Fabrication

Grammys 2025: All the Event Moments We Loved This Year

The 67th Grammy Awards proved "the show must go on" in the wake of LA's wildfires. Here's a look at some standout moments from the weekend, which raised millions of dollars for victims and first responders.

Best New Artist winner Chappell Roan performed—and also used her acceptance speech to encourage labels and music industry executives to offer higher wages and healthcare to up-and-coming artists.

BizBash 25th Anniversary: A Look Back at Some of Our Favorite Super Bowl Activations

In honor of the milestone BizBash is celebrating this year, we're looking back at some of our tentpole event coverage through the years.

2019 · Super Bowl LIII · Atlanta

Event Design & Decor

Chill Out: These Ski Resort-Inspired Events and Activations Are Snow Much Fun

‘Tis the season for winter gatherings filled with cozy decor and activities that transport attendees to the mountain slopes.

Casamigos returned as the exclusive tequila partner with its giant ice luge and ski lodge-inspired activation.

X Games Aspen 2025: How Brands Like Sonic and Monster Energy Shredded the Marketing Game

The event was full of firsts for snowboarders and activating sponsors alike.

Monster Energy executed a two-story space that played host to DJ sets and live podcasting sessions.

Event Tech & Tools

Event Tech Check: Cool New Tools for Virtual Event Production, Exhibitor ROI, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

At CES, appliance and electronics manufacturer Hisense hosted an immersive booth experience designed and executed by Impact XM. The space aimed to showcase Hisense's technology through the overarching theme of 'AI Your Life,' which highlighted how artificial intelligence can enhance everyday living through various interactive zones and activations. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Event Production & Fabrication

Find Out How Daiya Let New Yorkers ‘Rent’ a Slice of Its New Pizza

The plant-based food company introduced its dairy-free pies with a clever activation inspired by old-school video rental stores.

Plant-based food company Daiya opened a one-day-only pop-up called Crustbuster in SoHo.

What’s In and What’s Out for Brand Experiences in 2025

X Games Aspen 2025: How Brands Like Sonic and Monster Energy Shredded the Marketing Game

Snow Business: Top Brand Activations From the 2025 Sundance Film Festival

The Case for Hosting Events in Los Angeles Right Now

26 Cool Event Ideas You May Have Missed From Peacock, MGM Resorts, 'Variety,' and More

Grammys 2025: All the Event Moments We Loved This Year

Opinion & Experts

The Case for Hosting Events in Los Angeles Right Now

Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.

As of press time, both the Palisades and Eaton fires were almost 100% contained.

Opinion & Experts

Top Trending Stories on BizBash: January 2025

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

Abbott’s “Life. To the Fullest.” exhibit was one of many standout activations at CES this year. Factory360 served as the event agency and designer for the eye-catching booth. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Experiential Marketing, Activations & Sponsorships

What’s In and What’s Out for Brand Experiences in 2025

Experiential marketing pros share key best practices—and what to leave behind—for designing successful activations this year.

Last year, CBS invited media, influencers, and fans to experience life as Colter Shaw—the protagonist of the series Tracker—with overnight events at scenic AutoCamp locations. Elevated influencer partnerships can help brands build more loyal communities.

Experiential Marketing, Activations & Sponsorships

Snow Business: Top Brand Activations From the 2025 Sundance Film Festival

This year’s parties, panel discussions, and brand activations honored independent filmmaking at the annual tentpole event.

Festivalgoers were able to relax by a fireplace on an outdoor terrace, complete with a cozy heated yurt.

Experiential Marketing, Activations & Sponsorships

26 Cool Event Ideas You May Have Missed From Peacock, MGM Resorts, 'Variety,' and More

Here’s a look at some steal-worthy ideas we spotted in January 2025.

In the North Bed, a 28-foot floral serpent honors the Year of the Snake. Red and gold silk lanterns hang above, while a koi fish fountain spouts water into a tranquil pond.

Experiential Marketing, Activations & Sponsorships

Is Experiential Retail the Next Big Thing?

See 10 immersive retail moments that leaned into experiential—because the shift from digital to in-person shopping has made engagement one of the most valuable forms of currency.

Tonja Hughes, a UX researcher who collaborated with Meta on this experience to develop strategies to optimize customer journeys, told BizBash the experience was about “educating people while they’re in shopping mode.” It was important to do so at a pop-up like this one because, “unfortunately, people don’t necessarily seek out education when they are looking on social media platforms,” Hughes said. Rather, “they’re just looking for, ‘What can I purchase?’”

Page 1 of 285