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Experiential Marketing, Activations & Sponsorships

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.

Pinterest Activation

5 New Venues in Canada for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Canada.

Fairmont Pacific Rim

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

The inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.

Experiential Marketing, Activations & Sponsorships

This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?

Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.

Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.

Experiential Marketing, Activations & Sponsorships

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.

29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.

Experiential Marketing, Activations & Sponsorships

19 Truly Unexpected Ways to Display a Product

The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity

See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour

Upcycled Hospitality: 6 Historic Hotels That Weren’t Always Hotels

What's New in Meetings and Trade Shows: New Report on Destination Reputation, VidCon Announces Speakers, Choose Chicago's New Leader, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

VidCon recently unveiled the first round of personalities and experts slated to take the stage this year. Revisit our 2024 coverage, which includes this 'Out of the Box' activation, designed and built by Freeman.

Everything You Need to Wow, All in One

Meetings that hit big—made simple.

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Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity

Companies and execs are ditching the yoga classes for trippy, more intense off-sites that inspire a new level of career development and team bonding.

The key to these retreats is what is known as integration. This is when the facilitators offer guidance throughout—so there are no “bad trips”—and help attendees apply what they learned during the experience to their work lives.

Event Production & Fabrication

Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour

Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.

Upcycled Hospitality: 6 Historic Hotels That Weren’t Always Hotels

These historic banks, breweries, bottling plants, and more have found new life as event-friendly hotels.

The Langham, Boston

Event Production & Fabrication

See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'

Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.

In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.

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