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Video: Producing the Macy's Flower Show in Five Cities

April 9, 2010

We stopped by the Macy's Flower Show to talk to Susan Babb, director of event operations in the Macy's Parade and Entertainment Group, about how this new New York-based division of the iconic retailer is running versions of the shows in five cities this year, from March 28 to April 11.

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

WIPA Philadelphia's first-ever gala was held at Four Seasons Hotel Philadelphia.

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

See How Knix Celebrated Its Customers with This Immersive Brand Trip

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

Get an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.

Experiential Marketing, Activations & Sponsorships

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Event Design & Decor

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

WIPA Philadelphia's first-ever gala paid homage to the city's musical history with an elaborate event design created by 30 different florists, planners, rental companies, and other local vendors.

WIPA Philadelphia's first-ever gala was held at Four Seasons Hotel Philadelphia.

Experiential Marketing, Activations & Sponsorships

See How Knix Celebrated Its Customers with This Immersive Brand Trip

The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.

'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'

Checking In: How Are You Using AI in Your Day-to-Day Job?

It's been about a year and a half since ChatGPT launched, making AI more accessible to the masses. Here, event professionals share how they're using—or not using—the technology in their day-to-day roles.

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2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

8 Wow-Worthy Event Ideas BizBash Spotted on Instagram

18 Stunning Ways Brands Have Captured Attention with Infinity Rooms

Checking In: How Are You Using AI in Your Day-to-Day Job?

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

Event Design & Decor

8 Wow-Worthy Event Ideas BizBash Spotted on Instagram

Take a peek at Instagram photos full of steal-worthy event ideas to serve as inspiration for your next gathering.

Bravura's AI-Driven Event Tech: Leading Industry Trend

Leveraging AI-driven technology to transform event management, setting new standards for industry efficiency and engagement.

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Event Design & Decor

18 Stunning Ways Brands Have Captured Attention with Infinity Rooms

Brands have long been honoring artist Yayoi Kusama's "Infinity Mirrors" concept, using mirrored walls and repeating shapes to create an eye-catching visual loop that immerses guests in an event theme.

Also at Coachella 2024, STEEZY—an online platform for dance enthusiasts—celebrated its partnership with Nike through the STEEZY 'House of Reflections,' sponsored by Nike Air Max. The activation took the form of a massive shoe box; inside, the immersive experience provided performers and dancers with a colorful, infinity room-like setting for self-expression and content creation.

2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.

This year marked the 150th running of the Kentucky Derby.

Opinion & Experts

How Event Profs Can Make Mental Health Part of Their Everyday Awareness

May is Mental Health Awareness Month, but mental health in the event industry is not defined by a year, month, week, or day. It’s defined by actively making it part of your everyday awareness for life, Janice Cardinale writes.

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Experiential Marketing, Activations & Sponsorships

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.

CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event

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