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Video: Marketing at the New York International Auto Show

Courtney Thompson

April 8, 2010

The New York International Auto Show kicked off at the Javits Center last week and runs through Sunday. We stopped by to ask some of the car makers how they planned to market their brands to consumers during the show's 12-day run.

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

Fontainebleau Miami Beach will celebrate one of the most significant expansions in its seven-decade history with the opening of the all-new Coastal Convention Center toward the end of 2024. Spanning five stories and 45,000 square feet, the facility will feature a 16,500-square-foot divisible ballroom with an outdoor terrace, a 9,500-square-foot junior ballroom, 15 total meeting rooms, and 15,000 square feet of pre-function space. The convention center is located 12 miles from Miami International Airport and is connected to the hotel by a pedestrian bridge.

What's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and More

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

Experiential Marketing, Activations & Sponsorships

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.

What's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Fontainebleau Miami Beach will celebrate one of the most significant expansions in its seven-decade history with the opening of the all-new Coastal Convention Center toward the end of 2024. Spanning five stories and 45,000 square feet, the facility will feature a 16,500-square-foot divisible ballroom with an outdoor terrace, a 9,500-square-foot junior ballroom, 15 total meeting rooms, and 15,000 square feet of pre-function space. The convention center is located 12 miles from Miami International Airport and is connected to the hotel by a pedestrian bridge.

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

Get an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.

Experiential Marketing, Activations & Sponsorships

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Event Design & Decor

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

WIPA Philadelphia's first-ever gala paid homage to the city's musical history with an elaborate event design created by 30 different florists, planners, rental companies, and other local vendors.

WIPA Philadelphia's first-ever gala was held at Four Seasons Hotel Philadelphia.

Experiential Marketing, Activations & Sponsorships

See How Knix Celebrated Its Customers with This Immersive Brand Trip

The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

8 Wow-Worthy Event Ideas BizBash Spotted on Instagram

Checking In: How Are You Using AI in Your Day-to-Day Job?

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.

'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'

Checking In: How Are You Using AI in Your Day-to-Day Job?

It's been about a year and a half since ChatGPT launched, making AI more accessible to the masses. Here, event professionals share how they're using—or not using—the technology in their day-to-day roles.

Emiliano Vittoriosi Q Gg Nt Oqs5 M Unsplash

Event Design & Decor

8 Wow-Worthy Event Ideas BizBash Spotted on Instagram

Take a peek at Instagram photos full of steal-worthy event ideas to serve as inspiration for your next gathering.

Bravura's AI-Driven Event Tech: Leading Industry Trend

Leveraging AI-driven technology to transform event management, setting new standards for industry efficiency and engagement.

Screenshot 2024 05 08 At 2 07 09 Pm

Event Design & Decor

18 Stunning Ways Brands Have Captured Attention with Infinity Rooms

Brands have long been honoring artist Yayoi Kusama's "Infinity Mirrors" concept, using mirrored walls and repeating shapes to create an eye-catching visual loop that immerses guests in an event theme.

Also at Coachella 2024, STEEZY—an online platform for dance enthusiasts—celebrated its partnership with Nike through the STEEZY 'House of Reflections,' sponsored by Nike Air Max. The activation took the form of a massive shoe box; inside, the immersive experience provided performers and dancers with a colorful, infinity room-like setting for self-expression and content creation.

2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.

This year marked the 150th running of the Kentucky Derby.

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