Events Business, Better Than Ever.

Events Business, Better Than Ever—See What's in Store for 2025.

E.L.I. Class: Designer Sasha Souza on the Importance of Getting to Know the Host

December 15, 2011

Sasha Souza, owner of Sasha Souza Events, recently developed an Event Leadership Institute class about developing a connection and foundation with clients, and the importance of learning about their entertaining style. Here are some highlights. You can watch a video of the full class here.

On creativity, asking questions, and building relationships:

Delta Air Lines

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Waldorf Astoria New York

9 Hotels Opening in 2025 That Event Profs Should Know About

Looking for a truly VIP event experience? Park Hyatt New York has debuted the Manhattan Suite, now available for stays starting at $50,000 per night. The exclusive suite, complemented by two additional connecting suites, spans 3,500 square feet with three bedrooms, three bathrooms, two balconies, and floor-to-ceiling windows offering 180-degree views of Manhattan’s skyline; it can accommodate up to 10 guests overnight. There’s also a bespoke art collection and more than 50 New York and art-inspired coffee-table books, plus an eight-seat dining table and plenty of space for meetings and social gatherings. The hotel can also arrange private jet transfers to New York City, an in-suite chef tasting dinner, Peloton bikes, and more.

What's New in Event Venues: How the Wildfires Are Affecting LA Venues, Plus 2025 Design Trends and More

The Vienna Meeting Fund 2025-2028 is a 4 million-euro fund that provides financial support for international events.

See How Some Cities Are Attracting Events with Big Bucks

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Here's how brands like Delta, Bose, Pinterest, Abbott, and Amazon Ring stood out among the show's 4,500 exhibitors.

Delta Air Lines

9 Hotels Opening in 2025 That Event Profs Should Know About

From New York to Dallas, these noteworthy, events-ready properties will debut this year in the U.S.

Waldorf Astoria New York

What's New in Event Venues: How the Wildfires Are Affecting LA Venues, Plus 2025 Design Trends and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Looking for a truly VIP event experience? Park Hyatt New York has debuted the Manhattan Suite, now available for stays starting at $50,000 per night. The exclusive suite, complemented by two additional connecting suites, spans 3,500 square feet with three bedrooms, three bathrooms, two balconies, and floor-to-ceiling windows offering 180-degree views of Manhattan’s skyline; it can accommodate up to 10 guests overnight. There’s also a bespoke art collection and more than 50 New York and art-inspired coffee-table books, plus an eight-seat dining table and plenty of space for meetings and social gatherings. The hotel can also arrange private jet transfers to New York City, an in-suite chef tasting dinner, Peloton bikes, and more.

See How Some Cities Are Attracting Events with Big Bucks

Destinations use government-backed grants—also known as subvention programs—to entice organizers and meeting planners to host their gatherings in their cities.

The Vienna Meeting Fund 2025-2028 is a 4 million-euro fund that provides financial support for international events.

Event Design & Decor

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

Just two days before deadly wildfires broke out in Los Angeles, the entertainment industry gathered for the 82nd Golden Globes. Here's a behind-the-scenes look at some of the weekend's biggest events.

Universal's Post-Show Party

3 Secrets to Successful Event Staffing

With the right staffing strategy, you'll be ready to tackle any challenge.

Tb0353 Job Stack Launch Biz Bash Spon Con 150dpi

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

9 Top Event Trends to Look for in 2025

9 Hotels Opening in 2025 That Event Profs Should Know About

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

The Rise of Alt-Casts: See How Sports Leagues Are Wooing Fans with Enhanced Experiences

The broadcast production trend aims to attract new viewers, including multigenerational audiences, with cartoon characters and high-tech hijinks.

During last year’s Super Bowl, Paramount Global offered a separate broadcast of the game on Nickelodeon, complete with its own sportscasters, TV commercials, and signature green slime.

How This Nonprofit Is Helping Event Profs in Need During the Los Angeles Wildfires

SEARCH Foundation is raising money now to help event profs in need evacuate and find shelter. Chairperson Kate Patay also takes us through the organization's origins and impact.

Tim Mossholder Qmk3g1 Mpqi A Unsplash

Opinion & Experts

9 Top Event Trends to Look for in 2025

Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.

Jigar Panchal Ee Hcc Yvl Ds Unsplash

Experiential Marketing, Activations & Sponsorships

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

To promote the second season of the widely popular series, the streaming service hosted events around the world.

Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.

The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink

In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.

Experiential Marketing, Activations & Sponsorships

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.

The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.

Page 1 of 284