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Video: Event Innovator Jonathan Murnane of Activision on Launching 'Call of Duty: Modern Warfare 3'

March 6, 2012

We'll announce our 2012 Event Innovators—the 66 most innovative people in events right now—on March 14. As a sneak preview, here's a video interview with Jonathan Murnane, the event director at video game company Activision. He sheds light on what went into producing the massive multiplayer Call of Duty XP tournament—one of the biggest entertainment launches in history—and how he serves the fans as well as the brand.

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

Event Production & Fabrication

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Opinion & Experts

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

These event profs spotlight their go-to partners.

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.

Woman Start22 Boston M22

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

Top Trending Stories on BizBash: April 2024

Experiential Marketing, Activations & Sponsorships

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Here’s a look at some steal-worthy ideas we spotted in April 2024.

Phish at The Sphere

Opinion & Experts

Top Trending Stories on BizBash: April 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

The Intersection Between Passion and Purpose

How one event producer found inspiration in her own backyard.

Nilo G. Low at a fundraising event for THE BCF.

Brands & Event Pros

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

Explore how these tech trailblazers are helping craft unforgettable experiences and revolutionizing the event industry with their innovative tools and technologies.

Industry Innovators2024 Event Tech Article2

Joy Squad Named Headline Sponsor for Event Technology Awards

Joy Squad, the premier provider of custom photo booth activations, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S. & Canada.

ETA Headline Sponsor

How (and Why) to Clearly Define Your Event’s Mission Statement

By clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.

Shutterstock 2067029975

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