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Video: Event Innovator Annie Senatore on Keeping Annual Events Fresh

March 14, 2012

For our second Innovation Issue, we interviewed event designer Annie Senatore, C.E.O. of A Vista Events, about how she listens to clients and finds new perspectives for yearly events like the Oscar viewing party for Starwood Hotels and the Trust for the National Mall's benefit luncheon and Ball on the Mall events.

Creative director Maxwell Blandford set out to curate a dramatic ballroom with decadent table settings in bold colors to evoke a masterpiece of artwork. Tableware was sourced to fit the combination of elegance and intrigue.

How This Renowned Miami Gala Engaged Attendees with a Spy-Themed Parisian Affair

Bb40u40 2024 Noms Open 880x496 Article Image

Call for Nominations: BizBash's 2024 40 Under 40

Ashley’s Holiday Listening Room with Pentatonix

24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More

Dc Panel Final Clint Pt2

A Seat at the 'Head Table' (Pt. 2)

Event Design & Decor

How This Renowned Miami Gala Engaged Attendees with a Spy-Themed Parisian Affair

Find out how this longtime fundraising gala delivered an art-infused museum theme with spy flair.

Creative director Maxwell Blandford set out to curate a dramatic ballroom with decadent table settings in bold colors to evoke a masterpiece of artwork. Tableware was sourced to fit the combination of elegance and intrigue.

Brands & Event Pros

Call for Nominations: BizBash's 2024 40 Under 40

BizBash is highlighting the impressive industry leaders who have made an early mark on the meeting and event industry—before celebrating their 40th birthday.

Bb40u40 2024 Noms Open 880x496 Article Image

Experiential Marketing, Activations & Sponsorships

24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More

Here’s a look at some steal-worthy ideas we spotted in November 2023.

Ashley’s Holiday Listening Room with Pentatonix

A Seat at the 'Head Table' (Pt. 2)

See what it's like to sit in on Head Table Talks, an event planners' luncheon series co-hosted by Melva LaJoy Legrand of LaJoy Plans and Margo Fischer of Bright Occasions.

Dc Panel Final Clint Pt2

Enhancing Event Experiences With Show Floor Theaters

Implecho offers a dynamic way to increase engagement and optimize event space.

Implecho provided ListenTALK two-way communications for Cvent’s CONNECT 2023 Flash Feature Theaters.

7 New Venues in West Canada for Fall 2023 Meetings and Events

Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in West Canada.

Alt Hotel Calgary University District

24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More

This Year's Billboard Music Awards Had a New Format. Is This the Future of Award Shows?

10 Tips on How to Optimize a Private Dining Room for Events

30 Cool Event Ideas You May Have Missed From Birkenstock, FOX, Hello Sunshine, and More

Conferences That Captivate: Psychedelic Science 2023

What Event Industry Advancements Are You Most Thankful For?

Hybrid & Virtual Event Production

This Year's Billboard Music Awards Had a New Format. Is This the Future of Award Shows?

The annual award show was presented online via a digital format with prerecorded performances and speeches.

For Bebe Rexha’s performance, STURDY. head of production Kyle Nolan said the team looked at existing music videos for the two songs she was performing for inspiration.

Opinion & Experts

Top Trending Stories on BizBash: November 2023

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.

Los Angeles / Southern California

9 New Venues in San Diego for Fall 2023 Meetings and Events

Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in San Diego.

5 Proven Ways to Boost Attendee Engagement and Build Relationships

Fielddrive shares insights from its podcast interview with Emma Hilditch, founder and director of Subject Matters.

Glenn Van De Wiel 9s I3d V1e Nk Unsplash

Experiential Marketing, Activations & Sponsorships

See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up

The delivery service hosted a two-day dining experience in NYC that served variations of everyone’s fave seasonal side—stuffing.

Mitchell curated a four-course stuffing tasting menu. It included a curried cauliflower stuffing with salsa verde, along with a Caesar salad. For the main course, guests could choose between a cornbread and andouille sausage stuffing and a vegetarian maitake mushroom and truffle stuffing. For dessert, a sweet potato and maple bacon stuffing completed the meal.

10 Tips on How to Optimize a Private Dining Room for Events

From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.

At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.

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