How to Bridge the Physical and Digital at Events

The rapid pace of innovation in technology and communication in the past decade has set in motion a culture of connectedness. Brands and consumers have never before had the access to one another that they do today, nor has technology been able to impact the physical world in such profound ways. And the smartest marketers are using the opportunity to enhance brand experience and add new value to their customers. At the Event Innovation Forum—Chicago on November 13, Billy Jurewicz, founder and C.E.O. of digital agency space150, recapped the state of digital to physical, providing insight on what's to come for marketing and events. He also deconstructed the creativity and science behind two Forever 21 projects: the award-winning Forever 21 interactive model pickup billboard in Times Square, and the fashion brand's eight-city holographic fashion show tour.