Every time you use your phone, you rely on an app to help you communicate, use the web, play a game, post to social, listen to music—the list goes on. It’s what makes our mobile devices so integral in our day-to-day lives. But did you know apps are also powerful event tools? In the era of the hybrid event, finding the right event platform is an especially critical part of the planning process, and finding one that features app integrations is crucial to providing a great user experience and obtaining a positive event ROI.
All this and more is why Hopin—a leading event management platform for virtual, hybrid and in-person experiences—launched its app store: so you can enhance every aspect of your event with ready-to-install applications.
So where do you start? Here are five categories of apps that should be considered when creating a seamless event experience:
1. Marketing Apps
Whether it’s creating buzz and anticipation for your event before the big day and during an event, or staying connected with your audience after the event has ended, marketing apps help you engage with your attendees and prospects, measure conversions and manage event data—and it’s even better when it’s your preferred marketing management platform. Hopin, for example, helps planners engage with their audience by offering connections to apps such as Marketo, Pardot, Mailchimp and Active Campaign.
2. CRM Apps
Nurturing leads and relationships is vital for ongoing planning and community building with your audience. CRM software allows you to do this by streamlining your processes and tracking your communications. Allow relevant information to easily flow between Hopin and your CRM, whether that’s Salesforce, Hubspot or Eloqua.
3. Accessibility Apps
Ensure all of your attendees can get value from your event by making sure your event platform is accessible. Doing so builds a more inclusive environment through elements like real-time language translation and captions. To support the production of accessible events, Hopin easily integrates with popular apps such as Syncwords, 3Play Media, KUDO and Interprefy.
4. Collaboration Apps
Events are social in nature and collaboration apps give attendees more ways to interact with each other. On the day of your event, having the tools to collaborate with your team or gain feedback from attendees can amplify your ROI—plain and simple. Hopin’s App Store has a wide variety of collaboration apps that help you make these memorable moments, like Figma, Miro, and Slack.
5. Gamification Apps
Entertainment-forward apps—like Kahoot, Snapbar and vSpace, to name a few—allow you to build active engagement among attendees while offering added value for your partners. Every event organizer knows that attendee engagement is vital to any successful event, and entertaining guests with games, fun activities and immersive experiences is one way to keep attendees interested and connected to your brand.
By connecting to the growing list of apps available amid this era of new-and-improved event technology, planners can create an experience for attendees that’s streamlined and immersive, all while connecting with them on a deeper level before, during and after an event.
Interested in improving your event with Hopin? Check out their app store, here.
