We are seeing more events take big leaps into unconventional environments, and it is working like a charm to engage and delight guests. Modern event planners know that an event space itself will shape guestsโ experiences, so they are seeking out unconventional event venues and unique spaces to transform. Omnienceโข is on the front lines of engaging, exciting corporate events, and weโve identified what it takes to put the shine on a diamond in the rough.
Unique venues have so many characteristics, especially when looking at warehouse spaces:
- Exposed brick walls
- Exposed ceiling structure and systems
- Concrete or wood floors
- Open floor plans
- Tall ceilings
- History of industrial-era factory
Warehouses are a decidedly modern choice, especially with the vintage-style events that are trending right now. Outdoor event spaces can give an unexpected twist of refreshment for corporate events that typically lean on the conventional, especially given the โfestivalizationโ trend that lends itself to sprawling locales. Event guests want memorable experiences in unique venuesโbut how do you plan for a space that isnโt built for events? Whether youโre throwing a get-together for 100 or 400 of your friends, Brick is the kind of place where everyone fits in.
Choosing an Unconventional Venue
Since many spaces will be pretty sparse with the amenities, make a โbare minimumโ list that you need to have and find a space that can meet it. Donโt sacrifice event quality for a splashy venue. Consider if you will have access to your basic needs, or if it is feasible to bring your own:
- Wi-Fi
- Trash receptacles/collection
- Lighting
- Electricity
- Furniture and seating
- Restrooms
Local suppliers will be your best bet for filling the space with floral design and supplying fresh produce for meal service. Since unconventional venues donโt have event packages or preferred vendors by nature, it is up to you to make reliable connections with vendors.
Transforming the Space
It isnโt your typical venue, so donโt treat it like one. Design the space strategically to amplify its most exciting features. Use draping, printing, and decor to fill the space with visuals and experiences that take advantage of what makes it memorable.
Tie in the event environment to food and beverage. A farm-to-table feast at banquet tables on actual farmland or a tech-driven gastronomy station on an urban parking garage can push your theme even further.
Your venue might not have a traditional foyer, stage, or meeting room, so create one. Utilize various zones to define how the space should be used.
Our minds thrive on novelty, and when you take your guests into an unexpected space, they gain a fresh perspective on where they are, who theyโre with, and what theyโre learning. Donโt be afraid to seek out hidden gems when searching for a venue; it could just be the crown jewel of your event.
Learn more about Omnienceโข and how we collaborate with event marketers, corporate meeting planners, and organizations to design unique event environments.