Strategy: Page 4

10 Ways to Optimize a Ballroom for High-Traffic Events

Find out how to rethink ticketing, layout, staffing, and buffet options to keep traffic flowing and guests glowing.

During the 2022 Palm Beach Wine & Food Festival Grand Tasting, guests enjoyed a variety of seating arrangements that helped free up the flow around the room.

5 Important Tips for Accommodating Nursing Mothers at Events

Now that the PUMP Act is officially in effect, Stephanie Boms—CEO and co-founder of health-centered furniture company Nessel—shares how to create a proper lactation room at your next conference.

Accommodating Nursing Mothers at Events

How Internal Events Build a Strong Company Culture—Plus, 5 Ways to Do It Right

In today's increasingly hybrid workplace, gathering employees in person may be more important than ever. Here's how to build an internal event strategy that maximizes productivity and creativity.

How Internal Events Build a Strong Company Culture—Plus, 5 Ways to Do It Right

This Forbes Summit Offered Cross-Generational Networking and Mentorship Opportunities

The second Forbes 30/50 Summit brought 600 women to Abu Dhabi for networking, panels, cultural immersion, and mentorship opportunities with the likes of Hillary Clinton and Gloria Steinem.

Networking Ideas From The 2023 Forbes Summit

Guest Column: 5 Event Strategy Tips That Will Win Over the C-Suite

Celebrate Global Meetings Industry Day, taking place March 30, with smart event design.

Guest Column: 5 Event Strategy Tips for Aligning to Your Stakeholder Objectives

6 Ways to Convince the C-Suite to Host a Meeting or Event

Live events are back in full force, but some executives may be spooked by high costs and a looming recession. Here's some practical advice for proving the value of face-to-face connection.

6 Ways to Convince the C-Suite to Host a Meeting or Event

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: Sephora

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Industry Innovators 2025: Netflix

Industry Innovators 2025: Chase

First Step of Event Planning: Understand Your Event Target Audience

Building a solid sales and marketing pipeline through events means first finding your target audience.

6connex, event technology, event tech, event marketing

Best Practices for Working With a Technical Production Partner

Production Resource Group (PRG)

Here’s how to minimize risks and turn creative possibility into production reality.

PRG Production Resource Group

Should You Involve Your Audience in the Event Planning Process?

Crowd-sourcing event ideas can be a great way to build an experience your attendees truly value. Here's how to do it right.

Should You Involve Your Audience in the Event Planning Process?

How PRG Is Turning Event Participants Into Event Creators

PRG—Production Resource Group

It's time to rethink the top-down, schoolroom approach to events.

PRG Production Resource Group, Maritz Global Events

11 Event Profs Share Their Biggest Horror Stories—and What They Learned Along the Way

The show must go on, as they say. We asked readers to dish on the times they managed to avoid a complete event disaster.

Event Professional Horror Stories and Lessons Learned

5 Do's and Don'ts of On-Site Care at Live Events

Any event or meeting needs to have the resources to handle medical emergencies. We tapped two experts for pivotal advice on getting a plan started.

Shutterstock 1111118945

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