Custom Event Touches

After filling flasks with one of five juices from the drink wall, guests could take their cups to the bar where bartenders mixed cocktails.

Confetti System built a festive wall that was hung in the main display window of Openhouse Gallery.

The split-level layout of the NoLIta site allowed Fresh to create a lounge-like section at the entrance, which was separate from the main space. With the white walls and large skylights on premise, no extra lighting was necessary for the event.

Various sizes of unique floral arrangements of local offerings from Brooklyn-based Saipua were scattered throughout the venue. At the entrance was an oversize birthday announcement piece by R. Nichols as well as three 4- by 8-foot panels that represented limited-edition soap wrappers for Fresh scents sugar, patchouli, and Hesperides grapefruit.

As a unique way to allow guests to create their own drinks, Fresh installed a wall of drink tanks, two- by two-foot clear containers that each held five-and-a-half gallons of liquid (or roughly 123 glasses). Each tank held a different type of juice, including summer-mixed citrus black tea, pomegranate hibiscus, rosemary-infused grapefruit juice, cucumber basil, and strawberry lychee.

Situated at the far rear wall of the gallery was a 28- by 11-foot wood frame wall with a foam-core center that mimicked a large bulletin board. Graphics displayed on it represented the brand's 21-year journey, while dozens of inspirational design and fashion books were stacked haphazardly with Fresh products resting on top.

Potted flowers and topiary created a pleasant and transparent view into the open kitchen, where chefs presented finished dishes on a plexiglass tower that guests could grab from.

To reflect the brand's request for the food served to reflect four distinct cuisines—Russian, Asian, Italian, and American comfort—Shiraz Events turned the back room into a "tasting plate" experience.

Raising tables and chairs stood near the open kitchen, allowing guests to it and sample the prepared foods. Brand signage and atmospheric imagery peppered the walls as decoration.

Papabubble candy makers created custom sweets for guests to take home, with flavors for the treats inspired by the natural ingredients used in Fresh products.

Fresh brought stationery company R. Nichols to the event to create personalized Fresh-inspired note cards for guests as a keepsake. As part of a collaboration, Fresh will be selling special note cards designed by the company, featuring the silhouettes of Fresh founders Lev Glazman and Alina Roytberg.

To celebrate 21 years in business, Fresh built a gifting bar where guests could select products from each year since the brand's beginnings. Packages were messengered to attendees the following day.

Chocolate-dipped toasted marshmallows with graham cracker dust and chocolate-filled pipettes, by Elegant Affairs Off-Premise Catering & Event Design in New York

Geoffrey Zakarian

Relativity Media's 21 and Over was filled with drinking scenes, of course. So when the movie had its premiere party at the Regency Village Theatre in Westwood in February, event producers brought its hard-partying plot line to life with an unusual arrivals wall. Jade Alex, Relativity Media's director of events and special projects, worked with Best Events to create a 60-foot wall that comprised some 3,700 red plastic cups. Stationed alongside the red carpet, the cheeky fixture served as a backdrop for press photographs of stars such as Justin Chon and Skylar Astin.

Send a few favorite photos to Texas-based Manjar (Spanish for “delicacy”) and the bakery can turn them into edible Instagram posts for you, as well as create sugar cookies frosted to look like the popular social media company’s camera icon. There is no minimum order, and clients can send in as many different photos as they’d like. For larger orders, call at least two weeks in advance. Also on Manjar’s hipster-approved cookie menu are sweets shaped and frosted to look like Wayfarer sunglasses, mustaches, Polaroid photos, and vintage cameras.

Gourmet flavors take a simple-sounding treat—chocolate-covered pretzel rods—to another level at Fatty Sundays: think pumpkin spice, peanut butter and jelly, banana cream, peppermint crunch, berry granola, and more. Bonus: The colorful, dipped pretzels would look especially eye-catching on display at a candy station. Custom labels, flavors, and color combos can be created for events and favors, with a minimum of 20 boxes of two or five pretzels. The treats can be shipped throughout the United States.

Boston’s Wicked Good Cupcakes puts a new spin on the classic dessert with its Wicked Good to Go cupcake-in-a-jar treats. Each glass jar holds the equivalent of two cupcakes, and there are 15 flavor options, including vanilla birthday cake, sea-salted caramel, and red velvet. For corporate orders, the jars can include custom labels or colored sprinkles and fondant toppers. Custom Wicked Good to Gos start from $8.50 for an eight-ounce jar; shipping is available nationwide.

New York-based Stick & Pop has whipped up its cake pops and bonbons for brands including Swarovski, Tory Burch, Valentino, Joie, and Patrón. In addition to the company’s original menu of cake-ball flavors such as Griswald (vanilla graham cake with a marshmallow center and chocolate chips dipped in dark chocolate) or Nutty Bunny (carrot cake dipped in white chocolate with walnuts), it also specializes in custom-designed packaging, as well as custom flavors, colors, and toppings. Place orders five business days in advance for 100 or more.

More stylish than your average Blow Pop: Designer Lollipop peddles spherical sweets that contain edible images—everything from fireworks and vintage lace, to world flags and the Aurora Borealis. Owner Priscilla Briggs can also create custom corporate logo lollipops. The handmade, individually wrapped treats start from $14 for six and can be shipped worldwide. There is a discount for orders of more than 120; large orders of from 600 to 1,000 take between 10 and 13 weeks to process.

At registration, attendees were encouraged to pick their favorite pins, designed by Gifts for the Good Life, to add to their gift bags or wear during the event.