Gilmore Girls' beloved Luke's coffee shop was an integral component for fans at Netflix's Los Angeles festival.
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The U.C.L.A. campus was decked out for a fictional Stars Hollow festival known as "The Festival of the Four Seasons."
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The fan festival was meant to evoke the Gilmore Girls' quaint fictional setting of Stars Hollow, Connecticut.
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At Kirk’s Button Emporium, fans could select from an array of on-theme buttons.
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Lattice and white tenting decorated the Taylor’s Olde Fashioned Soda Shoppe setup.
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Sweets from Taylor’s Olde Fashioned Soda Shoppe came in branded candy pouches.
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At the Stars Hollow Post Office, guests could send fellow fans “Greetings from Stars Hollow’” postcards, with mailing and postage offered for free.
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The Kim’s Antiques setup featured real props from the show—and encouraged social sharing.
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At the screening, branded tickets and concessions recalled the show's settings.
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The screening after-party had a shabby-chic, residential vibe.
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The recreation of Stars Hollow included the town square’s gazebo, decorated with fall foliage.
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