Thom Browne Runway Show
During New York Fashion Week, Thom Browne's February 15 show at Skylight Modern featured 41 models, 372 guests, and a set meant to evoke Washington Square circa the Great Depression. Produced by Villa Eugenie, the city square was outlined in scrim drawings of what appeared to be 19th-century residences. The images bordered a dirt walkway around the perimeter of a small park.
Photo: Alessandro Garofalo/Indigital.tv
The bright, airy Hudson Loft served as a a blank canvas for the event.
Photo: Stefanie Keenan/Getty Images for Girlboss
Simple spherical lighting fixtures and their cords, plus a branded neon sign, were among the design elements.
Photo: Stefanie Keenan/Getty Images for Girlboss
A neon sign spelled out the inaugural event's name, alongside an arrangement of tropical flowers and foliage.
Photo: Stefanie Keenan/Getty Images for Girlboss
A fortune-teller from sponsor American Express sat at each place setting. They were meant as conversation-starters, with questions like "If you could give your 21-year-old self a heads up about something, what would it be?"
Photo: Stefanie Keenan/Getty Images for Girlboss
On tabletops, single stems and leaves filled varying vessels in gray and pink hues, as well as clear glass.
Photo: Stefanie Keenan/Getty Images for Girlboss
A neon "G" represented the brand amid painted tropical foliage.
Photo: Stefanie Keenan/Getty Images for Girlboss
Foliage painted in a feminine palette decked a photo station.
Photo: Stefanie Keenan/Getty Images for Girlboss
Recreations of easily recognizable images, like Vincent Van Gogh's painting of his bedroom, let guests interact with the setting to create a shot to their liking.
Photo: Tiffany Rose Photography
Darel Carey's simplistic yet striking black-and-white room offered the type of notice-me design that Instagrammers often search for in the form of street art or vibrantly painted city walls.
Photo: Tiffany Rose Photography
The museum left snappable props out and about that guests could easily pick up and use to their liking.
Photo: Tiffany Rose Photography
Likewise, installations like the Selfie Throne, nodding to Game of Thrones, eliminated the need for event photographers and let guests shoot until they captured that one need-to-post pic.
Photo: Tiffany Rose Photography
Kitschy props like the statue of David snapping a selfie added a touch of humor that guests were also likely to want to share.
Photo: Tiffany Rose Photography
A Gym Selfie installation was one on many nods to selfie clichés.
Photo: Tiffany Rose Photography
The museum's Bathroom Selfie installation let guests create the optical illusion that they were the mirror image of friends. Such head-turning shots appeal to both posters and followers, the latter of whom are more likely to do a double-take—and comment—on unorthodox shots within their streams.
Photo: Elkhan Pitman
A photo op that let guests create the illusion that they were atop Los Angeles' tallest building—with a sweeping cityscape beneath them—was yet another installation that let guests create an eye-catching shot for their feeds.
Photo: Rose Curiel
