
The GSV90 videos played on large screens in the Town Square between streams of the general session.
Photo: Courtesy of AgencyEA

The Tomorrowland area included 10 exhibits and a rotating schedule of demonstrations from more than 100 additional companies.
Photo: Courtesy of AgencyEA

AgencyEA created a new look for this year’s event to match GSV’s new branding. The design carried through signage, communication materials, the mobile app, and staging.
Photo: Courtesy of AgencyEA

For the main stage, pieces of vinyl-wrapped foam hung from the ceiling and were mounted to the flat vinyl backdrop to give it a three-dimensional effect.
Photo: Courtesy of AgencyEA

Decorative elements carried through the conference's design scheme.
Photo: Courtesy of AgencyEA

A freestanding frame wrapped with tension fabric created a colorful entrance to the Tomorrowland area.
Photo: Courtesy of AgencyEA

The Atlantic's editor in chief Jeffrey Goldberg interviewed Michele Norris, journalist and founder of the Race Card Project, in front of a colorful stage backdrop.
Photo: Kristoffer Tripplaar

Allstate converted a large swath of Sidney Harman Hall into a "renewal garden," where guests could install plants. All of the plants were given to a local garden following the event.
Photo: Kristoffer Tripplaar

The event continued its tradition of big-name speakers, including this year Treasury Secretary Steven Mnuchin (right), who sat down with Major Garrett of CBS News.
Photo: Kristoffer Tripplaar

For the first time, the conference included a second primary location that was called “Ideas HQ." The space provided lounges and workspace, as well as a simulcast of discussions, meals, and receptions.
Photo: Kristoffer Tripplaar

The conference gift store was designed to look like a high-end retail space.
Photo: Clint Brewer for AgencyEA

Attendees could order their gift through the conference app or on iPads provided by brand ambassadors in the store.
Photo: Clint Brewer for AgencyEA

The Taste of Hilton party offered food prepared by 22 chefs from 12 Hilton properties around the world.
Photo: Clint Brewer for AgencyEA

At the "Taste of Hilton" party, AgencyEA created spaces to reflect the regions represented by the food. In the India area, guests could experience a hookah lounge and see Bollywood performers.
Photo: Clint Brewer for AgencyEA

In the Brand Showcase, guests could experience each of Hilton’s 14 concepts through hotel room-sized replicas of each property’s design and furnishings.
Photo: Clint Brewer for AgencyEA

The general session stage was backed by 460 linear feet of screens using 2,050 panoramic LED panels.
Photo: Clint Brewer for AgencyEA

For the closing party in AT&T stadium, attendees could test their ability to kick a field goal.
Photo: Clint Brewer for AgencyEA

At the closing party, guests wore LED wristbands from PixMob that change color in sync with the performance by OneRepublic.
Photo: Clint Brewer for AgencyEA