There may not have been a defining controversial moment at this year's MTV Video Music Awards at the Nokia Theatre on Sunday night. But that didn't stop the two-hour show from garnering record ratings: The annual event drew the biggest viewership for any telecast on MTV since 2002.
Swirling around the activities were the requisite set of related events and suites. The mix this year included pre-awards events like Def Jam Rapstar and Kodak EasyShare's party, a two-day event known as Music Box Powered by Ustream atop the London, and an after-party at Bar Marmont from In Touch Weekly. Here's a look inside.
Photo: Michael Williams
Guests tried their luck at game stations during In Touch Weekly's annual "Icons & Idols" celebration at the Bar Marmont immediately following the award ceremony.
Photo: Sean Smith
Sponsor UV Vodka offered snow cones from a station at the Marmont party.
Photo: Sean Smith
Sprint was among the sponsors of the In Touch event, and its logo was represented in a gobo. Sprint branded the DJ booth, which offered music by Pete Wentz, Johnny Wujek, and Tendaji Lathan.
Photo: Sean Smith
Guests and celebrities took their turns singing at the Def Jam Rapstar and Kodak EasyShare pre-V.M.A. party.
Photo: WireImage
Celebrity guests picked up Kodak's M590 digital camera at the event.
Photo: WireImage
Music Box Powered by Ustream was a two-day private event celebrating music and the V.M.A.s. The entire event streamed live on Ustream from atop the London Hotel in West Hollywood.
Photo: Michael Williams
The Music Box Powered by Ustream event included performances by LMFAO, Aloe Blacc, Kat Graham, and a lineup of S.K.A.M. Artist DJs.
Photo: Michael Williams
Event Eleven produced the Music Box event at the London, where red pillows popped against white seating groups. Command PR handled PR.
Photo: Michael Williams
