The color red has forever been an attention-grabbing hue, and event producers for the upcoming Emmys Governor's Ball on September 23 are taking advantage of the glamorous, notice-me color. Ball chair Joe Stewart and and vice chair Geriann McIntosh are working with Sequoia Productions' Cheryl Cecchetto to execute the "romantic rhapsody in red" theme. Here's how to copy the look for your next event.
Washing a space in red lights is a simple but effective statement, which is what Stoelt Productions did at New York's American Museum of Natural History for this year's Clio Awards.
Photo: Vero Image
Like the decor, the entertainment for the Primetime Emmy Awards' Governors Ball will match the theme. The American Heart Association had the same idea in 2006 when it put a model in a dress with a 30-foot-long skirt over the entrance to the New York Public Library.
Photo: Courtesy of American Heart Association
For the 2011 Museum of Modern Art’s film benefit in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos, but rather a wall of 20,000 fresh crimson-colored roses designed by Raul Avila.
Photo: Jika González/BizBash
To emulate the bright red color that marks a number of comic book superheroes, Sublime Catering served beef tartare with beet-dyed horseradish served in an heirloom tomato at Toronto's Rawstrip event in June.
Photo: Kyle Burton
Target's contribution to the Read Across America campaign in 2011 came via shelves filled with iconic Dr. Seuss books. The bright-red-colored structures placed in the New York Public Library doubled as the tables for the buffet stations.
Photo: Jika González/BizBash
Tall white trees surrounded by, and decorated with, candy canes, candy apples, and gingerbread men formed the festive decor at Capital C's 2009 holiday party in Toronto.
Photo: Nikki Leigh McKean for BizBash
Flowers are a quick and simple way to add the color of your choice to event decor. At the Target Leukemia Ball in Washington in 2009, Exquisite Design Studio created oversize arrangements for some of the dining room tables.
Photo: Tony Brown/imijphoto.com for BizBash
To add some branding to the Z100 & Coca-Cola All-Access Lounge at the Hammerstein Ballroom in New York last December, sponsor Coca-Cola fashioned a chandelier from aluminum bottles of Coke.
Photo: Jeeyun Lee/BizBash
Exposed lighting adds to the color and the decor. At the Robin Hood Foundation's gala in 2003, event designer Avi Adler hung red tubular fluorescent lightbulbs over the cocktail area inside New York's Jacob K. Javits Convention Center.
Photo: Courtesy of Robin Hood Foundation
If your event calls for a certain type of decor that doesn't typically come in red—like these birdcages from the Target Leukemia Ball in Washington—spray paint will do the trick.
Photo: Tony Brown/imijphoto.com for BizBash
The American Heart Association brought attention to their Go Red for Women campaign in New York with a giant red flower- and fabric-covered dome constructed with 2,500 rosebuds, aged vines, and hanging amaranths hung above a circular stage.
Photo: Courtesy of American Heart Association
Red velvet confections satisfy the need for color and sweets, as shown at the Zing Vodka launch party in Los Angeles in July.
Photo: Sean Twomey/2me Studios
