Known for being generally hip and cutting-edge in content, music festivals are breeding grounds for creative brand activations. Instead of ho-hum signage, brands like Adult Swim and Heineken have given their spin to carnival games and tracked beer using fingerprint scans. With major fests like Lollapalooza, Coachella, and Bonnaroo wrapped for 2013, here's a look at how brands have engaged music makers, fans, and media.
Adult Swim at Bonnaroo
Photo: Nadia Chaudhury/BizBash
Heineken's Dome at the Coachella Valley Music and Arts Festival
Photo: Slade Smith/Courtesy of Corso Communications
ShopBazaar.com Coachella Party
Photo: John Sciulli/Getty Images for Harper's BAZAAR
Lacoste Live Desert Pool Party at Coachella
Photo: Joe Scarnici/Getty Images for LACOSTE
Lacoste Live Desert Pool Party at Coachella
Photo: Joe Scarnici/Getty Images for LACOSTE
H&M Coachella Party
Photo: Michael Kovac/Getty Images for H&M
Ford at Bonnaroo
Photo: Nadia Chaudhury/BizBash
Instagram at Bonnaroo
Photo: Nadia Chaudhury/BizBash
Adult Swim at Bonnaroo
Photo: Nadia Chaudhury/BizBash
Hostess at Pitchfork
Photo: Barry Brecheisen for BizBash
Vans at Pitchfork
Photo: Barry Brecheisen for BizBash
PopChips at Pitchfork
Photo: Barry Brecheisen for BizBash
ZipCar at Pitchfork
Photo: Barry Brecheisen for BizBash
Samsung at Lollapalooza
Photo: Barry Brecheisen for BizBash
Starbucks Iced Coffee at the It's so Miami Lounge
Photo: Barry Brecheisen for BizBash
UrbanDaddy and Mini Cooper at Lollapalooza
Photo: Courtesy of UrbanDaddy and MINI Cooper
Fiji Water and Gilt City's Better-Than-Backstage Rooftop Pool Party
Photo: Daniel Boczarski/Getty Images
Glad and Keep America Beautiful at SXSW
Photo: Alexis Black
USA Network's SXSW Promotion
Photo: Courtesy of USA Network
Asos Music Lounge at SXSW
Photo: Rodrigo Gaya/World Red Eye