8 Ways Brands Are Using Virtual Reality at Events
See how this emerging technology is being used at trade shows, product launches, and other events.
Virtual reality creates opportunities for planners and brands to create engaging, innovative, multi-sensory activations for their target audience. By donning a virtual-reality headset to view three-dimensional imagery, users can be transported to places and into experiences that are otherwise unreachable. Here’s a look at a variety of ways virtual reality is being used by brands.
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