Coachella 2019: See Inside the Biggest Parties and Brand Activations
Here are some clever, eye-catching ways brands—including Instagram, American Express, BMW, and Yves Saint-Laurent—got themselves noticed during two jam-packed Coachella weekends.
INDIO, CALIF.— As usual, the buzzy Coachella Valley Music & Arts Festival, which wrapped up its second weekend on Sunday, grabbed plenty of headlines—and sparked plenty of Instagram posts. From Kanye West's Easter service and the festival's first AR-equipped stage to Childish Gambino and Ariana Grande's headlining sets (the latter complete with a surprise 'NSync reunion), the festival's roughly 250,000 attendees had plenty to keep them entertained at the Empire Polo Fields this year.
But Coachella has grown well beyond its musical acts, of course. The weekends—which this year took place April 12 to 14 and April 19 to 21—consistently draw a who's-who of celebrities and influencers to the desert each year, and big-name brands have certainly taken notice. More and more fashion, beauty, tech, and luxury brands continue to host colorful, attention-grabbing parties, lounges, activations, and hotel takeovers both on and off festival grounds.
From a beauty-theme gas station to jetpack acrobatics to a hotel pool deck decorated with 1,000 watermelons, scroll down to see 31 creative ways brands generated buzz, pampered guests, and helped craft that perfect Instagram shot. (And keep an eye on bizbash.com for even more design inspiration from the festival later this week.)