Typically, every year around this time in April, fans, influencers, celebs, and media would be prepping and picking out their ‘fits for the Coachella Valley Music & Arts Festival, which normally takes place over the course of two weekends mid-month.
Due to the COVID-19 pandemic, this year’s fest has been postponed to October 9 to 11 and October 16 to 18. Right now, it’s unclear whether the lineup—which includes headliners Rage Against the Machine, Travis Scott, and Frank Ocean—will remain the same. Organizers Goldenvoice has said that passes purchased for the original dates will be honored in October or ticket holders can request a refund.
Until then, tune in to “Coachella: 20 Years In The Desert,” which streams for free starting April 10 at 12 p.m. PT on YouTube. Watch a sneak peek:
And keep scrolling for a look back at 10 stand-out brand activations that popped up at the popular music fest in recent years.