INDIO, CALIF.— With the massive amount of design inspiration at the Coachella Valley Music & Arts Festival this year, we couldn't limit ourselves to just one roundup of photos. From eye-catching floral and balloon displays to products as decor and subtle branding, here are more highlights from the two weekends of brand activations and parties. Let these stylish trends inspire your next event.
Desert-Inspired Decor
A lot of parties and activations took inspiration from the surrounding landscape, incorporating cacti and other desert-inspired themes. Absolut's activation on Coachella grounds, for example, promoted the vodka brand's focus on sustainability with green bottle silhouettes and cacti. MKG handled design and production.
Photo: Tory Stolper Photography
American Express's on-site Card Member Lounge also took on a southwestern feel, with cacti, patterned rugs, and electric guitars.
Photo: Zack Whitford/BFA.com
One of the more eye-catching art installations on festival grounds was "Colossal Cacti" by artist Office Kovacs.
Photo: Claire Hoffman/BizBash
Offsite, Instagram's party on April 13 in Palm Springs was inspired by the colorful, desert-inspired art of artist D'ana Nunez of COVL. Experiential agency Manifold used her art to inspire a colorful neon palm garden.
Photo: Courtesy of Manifold
Products as Decor
Many brands created photo-friendly decor by incorporating their products in unique and eye-catching ways. At Adidas's annual Sport Club, which hosted a variety of events produced by the Corso Agency, an all-white wall displayed shoes and sporting equipment.
Photo: Virisa Yong/BFA.com
At Create & Cultivate's Desert Pop-Up on April 13, sponsor LaCroix created a photo booth made from the brand's colorful packaging.
Photo: Claire Hoffman/BizBash
American Express's Card Member Lounge featured nail art by Britney Tokyo; behind her station, nail polish was displayed in a clean, eye-catching shape.
Photo: Koury Angelo for American Express
At the Zoe Report's annual ZOEasis event on April 12, sponsor Swatch offered a fruit stand that tied into the event's Saint Tropez theme. Swatch watches were displayed on top of the fruit.
Photo: Michael Kovac/Getty Images for The Zoe Report
Florals & Greenery
Of course, it wouldn't be Coachella without some eye-catching floral displays. Create & Cultivate's Desert Pop-Up, produced by Slaack Productions, had a flower-filled photo wall by East Olivia.
Photo: Claire Hoffman/BizBash
Absolut's activation used greenery-filled letters to further its sustainability initiatives.
Photo: Tory Stolper Photography
Networking group Fashion Mamas hosted its third family-friendly Coachella event, dubbed Mama Mirage, at a private estate in Palm Desert on April 13. A custom photo backdrop from artist Corrie in Color incorporated palm fronds woven into a series of colorful ribbons.
Photo: BizBash
Subtle Branding
During both Coachella weekends, various brands proved that in-your-face logos aren't the only way to make a memorable statement. At Adidas Sport Club, for example, the brand worked with Asher Entertainment on a synchronized swimming performance; in a fun touch, the swimmers were wearing Adidas shoes.
Photo: Sansho Scott/BFA.com
Also at Adidas Sport Club, subtle wooden signage promoted the event's hashtag.
Photo: Claire Hoffman/BizBash
At Instagram's Desert Chill party, small-but-recognizable Instagram logos were placed throughout the event.
Photo: Courtesy of Manifold
YSL Beauty's first Coachella activation, designed and produced by AKJOHNSTON Group, resembled a gas station with vintage convertibles, a massive lipstick sign, and hot pink gas pumps. Next to it was a field of black balloons with the YSL Beauty logo, creating a unique photo op in the desert environment.
Photo: Matt Lara for AKJOHNSTON Group
Color, Color, and More Color
In addition to promoting its sustainability initiatives, Absolut's tent also highlighted its efforts for L.G.B.T.Q. equality. The brand and MKG created a series of photo ops inside bottle-shape frames with colorful backdrops.
Photo: Tory Stolper Photography
At Instagram's party, colorful streamers behind the DJ booth tied into the event's art-inspired, 1970s-style theme.
Photo: Courtesy of Manifold
HP's activation on Coachella grounds included the Dreamland lounge, a colorful space that celebrated how HP technology can advance creativity. Infinity Marketing handled production.
Photo: Courtesy of Infinity Marketing
Art collective Do LaB's annual Coachella stage is known for its unique structure, and this year was no exception. A series of colorful panels provided shade and eye-catching backdrops for performances from Pete Tong, Guy Gerber, Rufus Du Sol, and more.
Photo: Aaron Glassman
Balloons
For its styling suite at the Saguaro Palm Springs, Redken worked with event producer April Luca to create a colorful installation made from flowers and balloons.
Photo: Courtesy of Redken
CĂŽROC's party on April 12 celebrated its new Summer Watermelon flavor with a series of cascading balloons in greens and pinks inspired by the fruit. W2 Creative handled design and production.
Photo: Claire Hoffman/BizBash
At the 10th edition of Neon Carnival on April 13, sponsor Bondi Sands used blue, white, and silver balloons to create an eye-catching activation.
Photo: Vivien Killilea/Getty Images for Neon Carnival
